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SMART Goals Reduce Ambiguity and Increase Commitment Ambiguity is a fact of life in all organizations. In many cases it can be an advantage. But in most cases, the clearer the requirements, the better. Use SMART goals, keep them simple, and watch people respond with a high level of commitment to the enterprise. They can be, as in this case, the difference between success and failure. Keywords: Andrew Cox, SMART goals, reduce ambiguity, competencies of leaders