TV and Supermarket in California: the (im)perfect siblings? In this article I tried to analyze Delillo's White Noise in the context of Ginsberg's Supermarket in California. I tried to put my analysis in the context of consumerism and capitalism that is still present in both of their works and, by using quotations, tried to find some similarites. I also talked about the issue of TV, still present in oour life and department stores, that play an important role in family home evenings :) Keywords: Julia Szuster, white noise delillo ginsberg supermarket in california