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Ethical business or just a 'green wash' If businesses want to not just be part of the `Green Wash', they should be accountable, at least to themselves. What is the point of me creating a sustainability policy if my vision is not balanced by my commitment to achieving deadlines? And buffeted by the realities of every day life, will I not need to make constant revisions for my ethical goals to still be attainable? Keywords: Suzy Miller, ehtical businesses, sustainable business, CSR, green business practice
