Write Google AdWord Advertisements That Get Results Ok, what you'll do when you begin testing ads is begin at the beginning - the headline, always. Don't forget, the more you go through this process you'll also see improvements with your conversions and confidence. Remember that the most important metric here is the conversion rate of your ads. Of course you're looking for the largest conversion rate possible.So for each original ad you write, you'll write one more so you can do split testing. There is some debate about how long to run tests, and it depends on your daily impressions - so try to get at least 500 impressions if not more. If you'rKeywords:
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