Don't Be a Marketing Fool Yes, today is April Fool's Day, but that doesn't mean you should be a marketing fool today (or any day). In my opinion, the biggest mistakes in marketing are made in the follow up. Are you being a marketing fool, or are you being a marketing genius? Let me give you 2 examples of how Marketing Fools and Marketing Geniuses do things differently in their follow up...and how you can be a Marketing Genius!Keywords:
Weston Lyon, weston lyon, entrepreneur, take action, direct response, marketing, marketing genius, follow up, marketing message Does Your Business Make More Than Just a Little Peep? Easter is this weekend and the only candy besides chocolate that is allowed to be in the same sentence as Easter is Peeps! You know, the marshmallow treat that is shaped like a chick or a bunny. This awesome, little treat has been around for 56 years now! 1.2 Billion of them are sold worldwide every year! And there sales are INCREASING! So, what marketing lessons can we learn from these little treats (and its company)?Keywords:
Weston Lyon, weston lyon, entrepreneur, marketing, marketing lessons, holiday marketing, peeps, redesigning your business, test marketing, business expansion An Entrepreneur's Worst Nightmare Today is TAX DAY - ugh. And this, my friend, is/can an entrepreneur's worst nightmare. Let me explain: Tax day IS an entrepreneur's worst nightmare because today is the day the government bends us over and takes all are hard earned money. And for some reason...the more you make...the more money they take. Personally, I think this is BS!Keywords:
Weston Lyon, weston lyon, entrepreneur, time mastery, time management, energy, taxes, tax day, bookkeeper, CPA, Ali Brown 2009 Goals Revisited - 8 Months Left! I'm not sure if you realize this yet, but 4 months of 2009 are just about history. There are only 8 more months left in this year...scary, huh? So, with this shocking information, let's re-visit your goals for 2009 and stay on track. Here's what to do: Pull out your 2009 Goals and Review them. Rewrite 'em with Victory and Next indications. Prioritize your 2009 Goals - get 'er done!Keywords:
Weston Lyon, weston lyon, entrepreneur, time mastery, time management, momentum, goals, goals revisited, achieving goals Procrastination Feels So Right As entrepreneurs, we have a lot on our plate. Not only business activities, but when we venture home, personal activities. That's why learning to procrastinate the right way is a great skill to learn. So, to help you learn to procrastinate and feel great about it, I've created Weston's TOP 3 list of what entrepreneurs can procrastinate on:Keywords:
Weston Lyon, weston lyon, entrepreneur, time mastery, time management, procrastination, Ellen Degeneres, e-mail, networking, taking phone calls Give Me Enough Time and I'll Win I was playing my favorite strategic card game, Magic: The Gathering, the other day with a few buddies of mine. We were only a few minutes into the game when my friend was ready to take me out of the game. I pleaded (okay, I begged) with him to let me stick around a few more turns. Without any hesitation, and with a straight face, my friend looked at me and said, 'No. If I give you more time, you can win.'Keywords:
Weston Lyon, weston lyon, entrepreneur, marketing, relationship marketing, building a business relationship, establishing credibility, making more sales, becoming a resource Entrepreneurs Do It Yourself Marketing - Good Idea? As an entrepreneur, you have a to-do list a mile long. Things that need done now; things that needed done yesterday; and things that need done as soon as you can get to them. Being an entrepreneur is tough. That's why getting help is essential. The question, though, is: what do I get help with?Keywords:
Weston Lyon, weston lyon, entrepreneur, marketing, do it yourself, planning, implementing, taking action, following up, getting help with marketing Failing is the New Cool Over the weekend I watched the movie, Bedtime Stories, with my son. In the story when Sandler first meets his 'fair maiden' (who can't stand him at first), she comments that his hair looks goofy. Then, Sandler says, 'Goofy is the new handsome.' Well, with respect to Sandler and the movie, I'm going to change it up a little to fit the context of our conversation today. My new phrase is, 'Failing is the New Cool.'Keywords:
Weston Lyon, weston lyon, entrepreneur, marketing, failing forward, success, failure and success, success thinking, success attitude, Dan Kennedy, Dexter Yager Make It Brain-dead Simple for Your Customers to Buy Too often we get too fancy with our customers. They are looking for a simple solution to their problem, while we're looking to impress them with our expertise, elaborate marketing pieces, and/or new widget. They just want the solution. You have it, but you're getting in the way of the sale...Keywords:
Weston Lyon, weston lyon, entrepreneurs, marketing lessons, relationship marketing, establishing credibility, becoming the expert, becoming a resource, making more money online, internet marketing The Biggest Waste of Money in Advertising As entrepreneurs, we cannot afford to waste money. We have to be careful where we invest our money, so we can gain the greatest 'return on investment'. And, as you know, the best place to invest money (that will actually come back to us) is in our marketing and advertising efforts. With this knowledge, the BIG question is: what is the biggest waste of money in our marketing and advertising efforts? The answer: NOT Tracking!!!Keywords:
Weston Lyon, weston lyon, entrepreneurs, tracking your marketing, tracking your advertising, tracking ROI, tracking return on investment, direct response marketing, direct response advertising
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