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HISTORY OF TRADE SHOWS and EXHIBITIONS It is believed that exhibitions or trade fairs began almost 600 years before the birth of Christ. While no precise record is available, The book of Ezekiel (in the Bible) written in 588 BC, contains many references to merchants trading in a 'multitude of the kinds of riches with silver, iron, tin and lead'. Ezekiel also talks about the city of Tyre which was an important center of trade and commer Keywords: Munish Bhardwaj, Trade fairs, Trade shows, Trade exhibitions, International trade shows, Trade fairs directory
Does he need to understand the sentiments of the people? Does he need to advertise like hell? Does he need to take door to door surveys??
Not at all if he's selling medical equipment coz he doesn't need to cater to the masses. All he needs to do is contact the major hospitals and demonstrate his products to them. But still not satisfied then he can open various stores or hire agents to sell the products for him. Keywords: Maity Narindra, Trade fairs, Trade shows, Trade exhibitions, International trade shows, Trade fairs directory
