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Social Networking: Easy Peasy Lead Generation
Everywhere you look, people are talking about Web 2.0, social networking, Twitter, Facebook, Tweetdeck or Twhirl, to name a few.
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach

Get Real and Make Things Happen
I remember, as I'm sure you do, my parents telling me how much easier we had it than they did (after all, they probably had to walk 5 miles up hill in the snow, BOTH ways, just to get to school). :-)
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach

Are you paving cow paths or creating super highways?
I've noticed a trend with my clients: they're either struggling to make low 6 figures (say up to $200,000) or they're at the million dollar mark and beyond.
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach

Keeping Clients in a Down Economy: Is Giving or Taking Better for Your Bottom Line?
Times are tough. There's no doubt about it. That said, I had my best month ever in March and quarter 1 was my best quarter ever. In fact, I'm on target to surpass my 2008 revenue by June 30th.
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach

Affiliate Programs: The Truths No One Talks About
Knowing that affiliate programs are 'so fabulous', why aren't more people using them to their fullest advantage? Quite simply, affiliate programs are vastly underutilized as most business owners don't know how to properly leverage an affiliate, or referral, program.
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach

Forced Continuity Programs - Are you losing clients because of yours?
Forced continuity is when you visit someone's website, sign up for something which is low cost (usually under $10) and they automatically enroll you in a program costing anywhere from $19.97 to $197/month (these are the figures I've seen).
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach

Productivity Buster: Mistaking Activity for Accomplishment
A former client recently contacted me about working together again and, in asking a few questions about what she's been up to, etc., I realized that for all the work she's been doing (and she works a lot), she hasn't been 'done-ing' anything.
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach

Marketing Your Business -- The Line Between Effective and Annoying
In marketing your business, there's a line *out there* between what's effective for your ideal clients and what's just plain annoying.
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach

Expert Credibility: How to let your clients give it to you
If you've been around the 'online world' a while, you know that 'content is king' -- after all, it's generally expected that you should:
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach

Are you making these 6 marketing mistakes?
Many business owners, especially online, preach about 'marketing with integrity' and 'marketing authentically' and then immediately do things which, in my opinion, are exactly the opposite of what they preach.
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach

Credibility GONE - Are you risking yours by doing this?
Imagine your excitement: You just gave up your credit card info and plunked down money on a product from someone you've been following for a while, maybe even someone you've bought from before and really admire.
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach, Credibility

Another workshop or a focused attitude - which does your business need most?
An online friend of mine - someone met at a workshop years ago and we've casually kept in touch - direct messaged me on Twitter the other day to ask which of two upcoming workshops she should attend as she 'needs a boost this year'.
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach

Are you taking a bandaid approach to a terminal disease?
In chatting with a new client recently, she described the great teleclass series she hosted last month and how much revenue she earned from it and the one she has coming next month.
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach

The SIMPLEST Way to Get More of the RIGHT Things Done
It's become a routine with me, and I'm guessing millions of others, that every New Year, I reassess how I'm spending my time and if I'm 'getting the most out of each day' -- in quotes since the definition of that phrase is different for each of us.
Keywords: Sandra P Martini, Sandra Martini, Sandy Martini, Small Business Coach, Marketing Coach

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