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Pithy Prose: The Wit and Wisdom of Anon
'Pithy prose' are quotations that say more in one or two sentences than could be expressed in a thousand-word treatise. They are like pouring a liter of liquid into a half-liter bottle. A few people (e.g. Mark Twain, Oscar Wilde) produced pithy prose, in their hundreds. Others only a handful, but these too are well worth preserving. This article is dedicated to the wit and wisdom of the most proli
Keywords: Philip Yaffe, quotations, pithy prose, love, politics, religion, marriage, human nature, right word, mot juste, writing, public speaking, quips, writers, writing tips

Isn't it time for the metric system to stop going around in circles?
The metric system has taken over the world. Meters, grams, liters, etc., are everywhere; the number of countries that don't use the metric system can be counted on the fingers of single hand. Now that it is so firmly established, it would seem appropriate to update it by adding a few more important measurements that still rely on cumbersome, old-fashioned non-metric units -- the hours of the day a
Keywords: Philip Yaffe, gram, meter, liter, Celsius, centigrade, Fahrenheit, circle, degree, radian, ounce, mile, gallon, measurement, French Revolution, metric system, pi, circumference

Why does time go faster as we get older?
According to the adage, 'The older you get, the faster time seems to go.' But why should this be? After all, according to the parallel adage, 'Time flies when you are having fun.' But as we age, time seems to fly whether we are having fun or not. So what is going on? Here's a possible explanation.
Keywords: Philip Yaffe, parenting, time flies, aging, psychology of time, milestone, Peace Corps, Tanzania, UCLA, King Solomon, anticipation, retrospection, childhood, adulthood

Pithy Prose: The Wit and Wisdom of Johann Goethe
'Pithy prose' are quotations that say more in one or two sentences than could be expressed in a thousand-word treatise. They are like pouring a liter of liquid into a half-liter bottle. A few people (e.g. Mark Twain, Oscar Wilde) produced pithy prose, in their hundreds. Others only a handful, but these too are well worth preserving. This article is dedicated to the wit and wisdom of German writer
Keywords: Philip Yaffe, quotations, pithy prose, love, politics, religion, marriage, human nature, right word, mot juste, writing, public speaking, quips, writers, writing tips

Rising to the linguistic challenge
Americans and other native English speakers seldom learn other languages, because they seldom have the opportunity to use them outside the classroom. Most language courses seem to ignore this very obvious fact. To improve learning, language courses for native English speakers need to be fundamentally rethought and reoriented to deal with the very real impediment. This article offers one possible a
Keywords: Philip Yaffe, California, language, UCLA, German, French, Spanish, Swahili, Tanzania, Peace Corps, grammar, language teaching, Belgium, Spain, Los Angeles, reading

How to anticipate the unexpected
'Anticipating the unexpected' would seem to be a contradiction in terms. Nevertheless, it is possible to develop a mindset such that when the unexpected happens, one is prepared to take it on board and deal with it.
Keywords: Philip Yaffe, anticipate the unexpected, travel, Los Angeles, California, St Louis, New York, Maine, will power, mononucleosis, Tanzania, East Africa, malaria

Don't let good grammar spoil good writing
Good grammar is fundamental to good writing, right? Wrong. Years of experience working with people who use English as a second or third language have demonstrated that focusing too much on grammar can actually be detrimental to good writing. It's a question of priorities.
Keywords: Philip Yaffe, good grammar, good writing, paragraphing, clarity, writing tips, Acad mie Fran aise, bullet points, newspaper, capitalization, emphasis, California, Belgium

How crafty word order can instantly improve your writing
Most writing tips are ineffective because they are not obviously linked to one or more of the fundamental principles of the writing craft. Here is a tip that is in fact linked to three of them. It is therefore dramatically effective and could be the single most important writing tip that you will ever read.
Keywords: Philip Yaffe, clarity, conciseness, density, word order, word emphasis, hotspot, weasel words

Pithy Prose: The Wit and Wisdom of Eric Hoffer
Eric Hoffer was a largely self-educated dockworker and migrant farm labourer. In his middle years he turned to writing. 'The True Believer', a study of fanaticism and mass movements, has become a classic because of Hoffer's penetrating insights and 'pithy prose'. These are quotations that say more in one or two sentences than could be expressed in a thousand-word treatise. They are like pouring a
Keywords: Philip Yaffe, Hoffer, true believer, quotations, pithy prose, epigram, love, politics, religion, human nature, right word, mot juste, writing, public speaking, quips, writers

Creativity and Common Sense in Non-Consumer Advertising
Doctors are perhaps the hardest 'sell' in the world. Doctors don't buy medicines, but ideas and information that pharmaceutical companies hope will eventually turn into prescriptions. The doctor and patient sitting together are the true point of sale in medical marketing. Understanding how pharmaceutical companies promote themselves and their products to medical professionals can teach valuable marketing lessons for us all.
Keywords: Philip Yaffe, medical advertising, John Wannamaker, Henry Ford, ROI, show business, Ogilvy, , Berbach, creativity, wear-out, strategy, exposure

A very unusual pet
Most of us fondly remember a particular pet we had when growing up. Author Philip Yaffe was luckier than most kids. His pet was not only special; it was virtually unbelievable.
Keywords: Philip Yaffe, kids, children, pets, Los Angeles, outdoor restaurant, horses, dogs, cast, sparrows, telephone lines, pears, soul mates

Pithy Prose: The Wit and Wisdom of Blaise Pascal
Blaise Pascal was a mathematical prodigy, publishing innovations as early as the age of 16. His most important work of philosophy is titled simply 'Pensees' (Thoughts). These pithy insights say more in one or two sentences than could be expressed in a thousand-word treatise. They are like pouring a liter of liquid into a half-liter bottle.
Keywords: Philip Yaffe, Blaise Pascal, mathematics, philosophy, quotations, epigram, love, politics, religion, human nature, right word, mot juste, writing, public speaking, writers

Seven ways French is easier than English
French, like many other languages, is fundamentally more complex than English, which creates a severe psychological problem for native English speakers trying to learn it. However, in many respect French has English beat hands down. By rejoicing in French's simplicities rather than focusing on its complexities, learning the language can be made more rapid and more enjoyable than you might have expected.
Keywords: Philip Yaffe, learn French, language tips, tonic accent, pronunciation, nasalization, genderism, gerund, possessive adjective, infinitive, progressive tense

Pithy Prose: The Wit and Wisdom of Robert Frost
Robert Frost was one of the 20th centuries best known and best loved American poets. He was also a teacher and lecturer who had a particularly pungent and provocative way of expressing things. His keen observations were often formulated in 'pithy prose'. These are quotations that say more in one or two sentences than could be expressed in a thousand-word treatise. They are like pouring a liter of liquid into a half-liter bottle.
Keywords: Philip Yaffe, Robert Frost, quotations, pithy prose, love, politics, poetry, religion, human nature, philosophy, politics, writing, writers

How Americans can instantly improve their speaking skills
Americans have long admired the English, who seem to speak with consummate ease, intelligence and fluency. Why this difference? As an American living abroad, author Philip Yaffe believes he has discovered the secret, and it is physical. 'Knowing why the English pronounce their words the way they do can turn a poor or mediocre speaker into a superior one virtually overnight,' he asserts.
Keywords: Philip Yaffe, public speaking, articulation, hesitation, ah, UCLA, Peace Corps, BBC, Voice of America, Belgium, American accent, English accent

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