Layoffs and Bureaucracy A while back Id been reading the stories on the last major layoff at HP, and it really struck a nerve. HP announced that week that they are going to reduce their workforce by 14,500 people over the next 18 months.Keywords:
Phil Morettini, Software, Technology, Management, Bureaucracy, Strategic, Consultant, Business, Layoffs, Blog Direct Email--Good or Evil? One of the most misunderstood tools in the Marketer's Bag of Tricks is direct email. There's good reason for it, of course. Everyone hates SPAM! I expect that even the most evil, notorious spammers of the world have SPAM filters on their personal email accounts.Keywords:
Phil Morettini, Software, Technology, Management, direct email, spam, Consultant, lead generation, Blog Shooting Stars or Industry Stalwarts--What Makes a Great High Tech Company? You've seen them many times. The software company that starts off like a bullet, racing at the high tech equivalent of 0-60 mph in 4 seconds. These companies come out of nowhere, and are an immediate factor in their market.Keywords:
Phil Morettini, Software, Technology, Management, High Tech, Strategic, Consultant, Business, Company, Blog Press Relations Best Practices Among the potential ingredients for the marketing mix of a high tech company, Press Relations is high on my list. There's a good reason for it.Keywords:
Phil Morettini, Software, Technology, Management, Press, PR, Strategic, Consultant, Business, relations, Blog Software Product Development--the Unsolved Mystery of High Tech Part II We've covered a lot of what goes wrong in the software development process in Part I. Let's continue that discussion, and look for some answers:Keywords:
Phil Morettini, Software, Technology, Management, development, Strategic, Consultant, Business, offshore, Blog Should You License Your Technology? So when should you license your technology to other companies? This can be a complicated question, since I always say 'no one sells your product like you do.'Keywords:
Phil Morettini, Software, Technology, Management, license, Strategic, Consultant, Business, Layoffs, Blog Is Advertising the Future of Software Revenue? Part II In Part I of this article, we discussed in general terms the advertising-supported software business model, and looked at several 'hyped' technologies that were expected to have lasting impact. Let's now look at the most famous hype of all:Keywords:
Phil Morettini, Software, Technology, Management, Strategy, Consultant, business model, advertising, Internet, sales The Rise and Fall of Novell Once again one of the great brand names of High Tech has been prominently in the news, for disconcerting reasons (if you're a fan or shareholder, anyway). This time it's Novell, Inc. A while back Novell announced that they are to lay off 1000 people, roughly 20% of their workforce.Keywords:
Phil Morettini, Software, Technology, Management, Bureaucracy, Strategic, Consultant, Business, Layoffs, Blog, Novell Gates and Microsoft Part i One of the big news items in the last year was Bill Gates announcing that he was leaving Microsoft. It wasn't really an earth shattering announcement; he is intending to transition out of a direct operational role with the company over a two year period, and will remain Chairman of the Board after the transition.Keywords:
Phil Morettini, Software, Technology, Management, advertising, Strategic, Consultant, gates, microsoft, Blog The Importance of Strategic Advantage How does a company compete in the long run? I'm not talking about day to day stuff--but what sets your company apart, and gives it a place in the marketplace that allows it to survive, and hopefully, thrive?Keywords:
Phil Morettini, Software, Technology, advantage, High Tech, Strategic, Consultant, Business, Company, Blog Hiring and Retaining Employees Part I There is probably nothing more important to a high tech company's long-term success, than hiring and retaining employees.Keywords:
Phil Morettini, Software, Technology, Management, Hiring, Strategic, Consultant, Business, Retention, Blog Favoritism in the Workplace--How to Avoid Even the Perception of It I'm going to address a topic that isn't often discussed formally by top management within a business, certainly not out in the open. It's a major topic in HR circles, I'm sure. It's also a major topic, in hushed tones, around the water cooler and during lunch among friends.Keywords:
Phil Morettini, Software, Technology, Management, favoritism, Strategic, Consultant, Business, Layoffs, Blog, Novell Search Engine Optimization Part I However, there is one online marketing method that nearly EVERYONE should be pursuing. In my consulting practice at PJM Consulting, I find that too many technology companies are not actively utilizing this marketing method, and it's very surprising to me. I'm referring to Search Engine Optimization (SEO).Keywords:
Phil Morettini, SEO, Software, Technology, Management, RSS, feed, promotion, Consultant, lead generation, Blog High Tech Product Promotion Part II In Part I of this article we covered an introduction to High Tech Product Promotion. Now we'll move on to A detailed look, including five key factors for success.Keywords:
Phil Morettini, SEO, Software, Technology, Management, direct email, promotion, Consultant, lead generation, Blog
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