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The REAL Cost of Big Fat Internet Marketing Lies
Over the years I've worked with hundreds of entrepreneurs and small business owners. And there is one thing I know to be absolutely true. It is NOT easy to own your own business. So if owning a business is tough, why would you make it all that tougher on yourself by believing the 'lies' out there about Internet Marketing?
Keywords: Michele Pariza Wacek, internet marketing, small business marketing strategy, online marketing strategies, strategic internet marketing, copywriting

Are You Using Marketing to Sabotage Your Business Success? 3 Danger Signs
Here's the sneaky thing about mental blocks - they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means. And, when it comes to your business, one of their favorite ways of messing with you is through marketing.
Keywords: Michele Pariza Wacek, internet marketing, small business marketing strategy, online marketing strategies, strategic internet marketing, copywriting

Do You Even Need a Website or Blog Anymore? A Simple Assessment
It's official -- social networking is here to stay. So where does that leave things like websites and blogs? Read more to find out (plus find out if websites and blogs are for you or not).
Keywords: Michele Pariza Wacek, social networking, marketing, copywriting, websites, small business marketing strategy, online marketing strategies, strategic internet marketing

3 Crucial Elements Every Money-Making Website MUST Have
It's easier than you think to transform your website from just a 'pretty face' on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have.
Keywords: Michele PW, websites, marketing, copywriting, websites, small business marketing strategy, online marketing strategies, strategic internet marketing

Ask Ms. Social Networking Manners
You may have noticed a slight departure from what I currently write about. That's because with all the social networking etiquette gaffes currently happening, I figured someone needed to step into the Ms. Manners' role, and who better than me? and#61514; Enjoy!
Keywords: Michele Pariza Wacek, social networking, Internet marketing, small business marketing strategy, online marketing strategies, strategic internet marketing

Spiders or Peeps? Why Writing for SEO Can Hurt Your Website Rankings
In my copywriting trainings, this topic invariably comes up. And usually it's because I'm questioning my students' choice of words on their websites or other online promotional copy. 'I chose that word because it's a good SEO keyword,' they say. Ah. It may be a good SEO keyword but it's certainly not a good people word. Read on to learn more.
Keywords: Michele Pariza Wacek, SEO, internet marketing, online marketing strategies, strategic internet marketing, small business marketing strategy

What Do You Do When You Lose Your Mojo? 3 Tips
It happens. For many of us entrepreneurs, our business is built around us. So when we get tired, stressed, overwhelmed, burnt out or lose our mojo, our business suffers. And when that happens, it can impact us in all sorts of negative ways. So when we do lose our mojo, what can we do to get it back? Here are 3 tips to help you out:
Keywords: Michele Pariza Wacek, Business success tips, business success strategy, small business marketing strategy, online marketing strategies, strategic internet marketing

3 Simple Steps to Marketing Even If You Hate Marketing
Of all the things entrepreneurs struggle with, this one is probably the most difficult and most dangerous. Why? Because it directly impacts the success of your business.

I know I'm not revealing any big eye-opening secret when I tell you that if you don't regularly and consistently market your business, your business won't grow. I know you know this. But none of that helps you when you hate marketing. (In fact, it probably makes you feel even worse, doesn't it?)

So what do you do? Here are 3 steps to get you started (hint -- these work even if you love marketing).

Keywords: Michele Pariza Wacek, marketing, marketing system, marketing steps, small business marketing strategy, online marketing strategies, strategic internet marketing

3 Steps to Starting the New Year on The Right Foot for Your Business
There's no better time to take stock of your business than the time between the end of one year and the beginning of the next. To help you get on track for the fresh New Year and all it's possibilities, I thought I'd share 3 simple steps to get you and your business started on the right foot.
Keywords: Michele Pariza Wacek, Goals, goal planning, business success tips, business success strategy, small business marketing strategy, online marketing strategies, strategic internet marketing

3 Steps to Crafting Your 2012 Marketing Plan
Having a marketing plan really is the key to growing and sustaining a successful, profitable business. Otherwise all you're doing is winging it, and winging it only takes you so far.

So if you're ready to craft your 2012 marketing plan but you're not sure where to start, read on -- I'm going to walk you through 3 steps to get you there.

Keywords: Michele Pariza Wacek, marketing plan, goal planning, business success tips, business success strategy, small business marketing strategy, online marketing strategies, strategic internet marketing

3 Steps to IMPLEMENTING Your 2012 Marketing Plan
You just put the finishing touches on your kick-butt marketing plan that's going to skyrocket your business. Hooray! Only problem is that kick-butt marketing plan isn't going to do a thing for your business unless you actually put it into action. Here are 3 steps to get you started.
Keywords: Michele Pariza Wacek, marketing plan, goal planning, business success tips, business success strategy, small business marketing strategy, online marketing strategies, strategic internet marketing

3 Tips to Internet Marketing Even if It's Not Your Cup of Tea
On the surface, starting an internet-based business may seem like a dream come true. A business owner can start a business out of her home, selling her products and services everywhere and anywhere in the world without big marketing budgets or lots of advertising. However, once she puts up her first web site, that dream often comes crashing down - it's not nearly as easy as it first looks. This article reveals 3 tips for internet marketing - successfully.
Keywords: Michele Pariza Wacek, internet-based business, internet marketing, home-based business, marketing, marketing strategy, product launches, sales conversion

3 Mistakes Conscious Entrepreneurs Make When Launching a Product or Program
Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL -- nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There's nothing that will bring an entrepreneur to their knees faster than a busted launch, which is why I thought I'd take some time today to discuss the top 3 mistakes entrepreneurs make when launching a product or program.
Keywords: Michele Pariza Wacek, product launches, online marketing, internet marketing, small business marketing strategy, online marketing strategies, strategic internet marketing

5 Reasons Why You Should Do a Product Launch That Have Nothing To Do With Selling That Product
When most entrepreneurs decide to launch a product, they're mostly thinking about how many products they're going to sell or how much money they'll make during the launch. Now while that's a great reason to have a product launch, it's actually not the only reason. In fact, I may go as far to say it's not even the most important reason. Let's take a moment and go through the top 5 reasons to have a launch that have nothing to do with selling that particular product.
Keywords: Michele Pariza Wacek, product launches, online marketing, internet marketing, small business marketing strategy, online marketing strategies, strategic internet marketing

To Attend or Not to Attend -- 3 Keys to Determine the Right Event for You
There are more events out there then you can shake a stick at. On one hand it's great, on another how do you decide which is the right one to spend your hard-earned money (and time) on? Well never fear, help is here. Read on to learn 3 keys to help you decide which is the right event for you.
Keywords: Michele Pariza Wacek, Events, Attending events, online marketing, small business marketing strategy, online marketing strategies, strategic internet marketing

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