The Billion Dollar Kids Intellectual Property Market The world of licensing and merchandising encompasses all forms of characters with an insatiable demand from children and the marketeers of childrens products for the next new hit. No sooner does the newest phenomemena crest than manufacturers, retailers and distributors are on the hunt for the next kids craze.Keywords:
Michael Trigg, Big, Money, Intellectual, Property, Rights, kids, Licensing, Merchandising, Toys, Games
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