Landing Clients - It's all in the Bait Defining a target market is like fishing with a lure. As a business owner, you increase your chances of successfully landing clients by careful defining your target market. How old are they? Where do they shop? How much money do they make? Where do they live? What are their hobbies? Where do they work? If you spend some time gathering this information, you'll know where to cast your line and how tKeywords:
Laurie Dart, target market, niche, small business owner, fishing for clients, landing clients, attracting clients, writing services, editing services, define a niche, finding clients, lure customers How to Write an e-Book that Generates Cash Make sure you get to know your reader before you start writing. Find out what they need or what they want; the problems they face. The style of your writing as well as the tone and length will depend on your reader. Do a little research and determine your reader's age range, gender, interests, socio-economic group and whether or not they're computer literate. The more you know about your reader, tKeywords:
Laurie Dart, writing, e-book, writing e-books, topcs for e-books, how to write ebooks, know your reader I Should Have Been on Oprah, But There's Still Nascar Most businesses should have a grammar consultant on call 24/7 - you never know when the misuse of a word could land you in hot water! Whatever industry you're in, writing wisely is always a plus.Keywords:
Laurie Dart, promotion, grammar, writing, Oprah, Donald Trump, Ted Turner, Kyle Petty, Dale Jr, Nascar, the Tonight Show, Jay Leno, David Letterman, The Today Show To, Too or Two - That is the Question When I travel around the Web looking at different Web sites I know that many lose credibility with me immediately when I spot a typo - and I spot a lot of them. Far too many actually! Take the time to learn (or relearn) grammar. You'd be surprised how much sense it actually makes now that you're an adult and you don't HAVE to learn it. Practice your writing skills and look up words when you're notKeywords:
Laurie Dart, editing, proofreading, grammar, homophones, typos, typo, misspelled words, commonly missused words, writing Show Some Cleavage Excite your customers by giving them a glimpse of what you've got and how it can help them. Use action words to lead them down the path you want to travel and then tell them what to do - whether it's signing up for your mailing list, buying your product or calling for a consultation. Mostly importantly, be sure to follow through because no one likes a tease.Keywords:
Laurie Dart, benefits, services, products, small business, writing, sales copy, action words, customers, Web site copy
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