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FTP, When You Need It And When You Don't
FTP stands for File Transfer Protocol and can be very important for building websites, however you don't always need it. Read more to find out more about FTP and when you need it and when you don't.
Keywords: Kathy Alice, FTP, Website builders, getting started

Why Split Testing Can Be Too Much Of A Good Thing
Split Testing (also known as A/B testing) can be a powerful tool to improve your site conversion rates, but it's results can be misinterpreted. Knowing how to put the results in context will help you make better choices.
Keywords: Kathy Alice, split testing, A B testing, conversion rate, internet marketing

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