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Discover The Amazing Profit Pulling Power Of Marketing With Audio
Audio is a great tool for your lead generation and relationship building, and it also makes a relatively easy-to-produce info-product that you can use to generate revenue. If you have a service business, or if it's very important that your prospects trust you and really feel comfortable with you before they would consider becoming your client, then audio would be a great asset to your marketing mi
Keywords: Karen Scharf, marketing with audio, lead generation, podcast, audio marketing, CD, mp

Turning Your Direct Mail Campaign Into An Online Lead Generating Machine
Here's a GREAT way for you to save time, save money, and increase your sales leads. Let me tell you a quick little story...

I have a client for whom I run a lead generation direct mail campaign. I've been trying to persuade him to move some of the campaign online in order to cut down costs and increase conversions. He's been a pretty hard sell, but I've finally managed to convince him.
Keywords: Karen Scharf, on-line lead generation, online lead generation, direct mail lead generation

Website Not Generating Enough Leads? Is It Really Trying To?
Many web site owners mistakenly believe that a 'Contact Us' page will cause tons of prospects to fill out an online form or to pick up the phone and call...
Keywords: Karen Scharf, lead generation, lead gen website, web site conversions, autorepsonder

These 7 Tweaks Doubled The Conversion Rate
If you're using a free report as a lead generator, you obviously want your conversion rate as high as possible. If your landing page is clunky or confusing, you might be losing out on many valuable prospects. I've recently implemented a few simple changes to a client's landing page that resulted in double the conversions. These changes are all easy to do, so I urge you to try them yourself:
Keywords: Karen Scharf, landing page, lead generation report, lead gen landing page design, web optimization, split testing

How To Market In A Bad Economy
Does this sound like you...the economy is going south, and you're starting to panic. You're worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your...
Keywords: Karen Scharf, sales, customers, alliance

Proven Formula For Setting Your 2009 Income Goals
I just finished up my business plan for 2009 (and if you haven't updated your 2009 plan yet, I urge you to get started soon!) and I'm working with several clients to update their plans also. One of the roadblocks many of clients run into is the difficulty of setting concrete goals and objectives.
Keywords: Karen Scharf, business plan, strategy, sales, profit, business goals

6 Steps For Collecting Testimonials That Aren't Stupid
Sam told me he never bothered collecting testimonials since he always thought they were 'stupid'. He claimed that reading testimonials never inspired him to make a purchase since they always sounded like they were made up anyway.
Keywords: Karen Scharf, testimonials, increase sales, landing page advertising, marketing strategy

Transactional Email Messages - Get Yours In Shape for the New Year
How are you doing on your New Year's resolution? Let me guess, it includes shedding a few pounds, getting more exercise, making healthy eating choices, etc. Here's another thing that needs to get into better shape: your transactional email messages program.
Keywords: Karen Scharf, transactional email, open rate, email marketing

Was Your Marketing Raised On Family Farms?
I really enjoy cooking and baking - so if you have any good and unique recipes, do send them my way. But I don't want to talk to you about cooking today; rather, I want to talk to you about a marketing lesson I was reminded of when I went to prepare dinner the other evening.
Keywords: Karen Scharf, branding, selling yourself, marketing image

Email Marketing and the High Price of Irrelevance
When you're not sending relevant messages that your readers care about, you see your unsubscribe rate increase, your spam complaint rate increase, your open rate decrease, and your ROI plummet. Unfortunately, if you're not testing, tracking and tuning along the way, you might not realize you've missed the 'relevance mark' until your list has taken a huge hit.
Keywords: Karen Scharf, email marketing, increase open rates

Getting Ready To Hire Your First Assistant
There comes a time in every entrepreneur's life when they realize they just can't do it alone. They realize they're maxed out - either on time or ability - and there's no way their business will grow until they start delegating some tasks.
Keywords: Karen Scharf, hiring, assistants, delegate, delegating, training

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