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The Love of the Italian Piazza
An Italian goes to the piazza for company, coffee, shopping, news, debate, food, religion, family: anything and everything.
Keywords: Piero Caramella, Divino Restaurant, Divino Piazza, www divinorestaurant com, Divino, Italian restaurant Clearwater, authentic Italian cuisine, JoTo PR, Piero Caramella

Authenticly Italian: How to Spot It
Spaghetti: a simple Italian-American staple. Also, probably the first image that comes to your mind when you hear 'Italian food.' For some, pasta and spicy meatballs may be the extent of their knowledge of cuisine from the Mediterranean nation. Frankly, it's easy to oversimplify traditional courses when you're in the melting pot of the world. But what then is authentic Italian food?
Keywords: Piero Caramella, Divino Restaurant, Divino Piazza, www divinorestaurant com, Divino, Italian restaurant Clearwater, authentic Italian cuisine, JoTo PR, Piero Caramella

New Italian Adventures in Today's Economy
Though some might advise against it, there are many benefits to starting a new business venture right now. But regardless of the economy, the initial, key ingredient must be a passion in your new undertaking. For me, my involvement and interest in being a restaurateur has only grown since I started thirty years ago.
Keywords: Piero Caramella, Divino Restaurant, Divino Piazza, www divinorestaurant com, Divino, Italian restaurant Clearwater, authentic Italian cuisine, JoTo PR, Piero Caramella

Make Me a Match
Anyone who has seen images of an Italian vineyard or heard of its wine country probably has had at least some fleeting desire to know a bit more about wine than they do currently.
Keywords: Piero Caramella, Divino Restaurant, Divino Piazza, www divinorestaurant com, Divino, Italian restaurant Clearwater, authentic Italian cuisine, JoTo PR, Piero Caramella

Creating an Online Universe - Article PR
In today's high-tech world, 80-plus percent of the people that do business with your company find you on the internet first. So having control of what is said about you on the internet is important. In fact, it is one of the basic principles we utilize when creating an online presence for you with the media as well as your clients and prospective clientele.
Keywords: karla Jo Helms - PR, joto pr, joto extreme pr, karla jo helms

PR Crisis Management: Damage Control vs. Being Proactive
When a prospective client comes to me to help them manage a crisis, my first question is always, 'Do you want to manage it or be proactive?' That question always bears more questioning, but it gets them to start thinking.
Keywords: karla Jo Helms - PR, joto pr, joto extreme pr, karla jo helms

Avoiding the Pitfalls of Email Marketing in a Tough Economy
In tough economic times, email marketing might seem more desirable, but marketing veteran 'Mr. Crisis Buster' says watch out for the pitfalls.
By Karla Jo Helms
Keywords: karla Jo Helms - PR, joto pr, joto extreme pr, karla jo helms, crisis buster, patrick valtin

Talking to the Media: Who's Afraid of the Big Bad Wolf?
Talking to the media can be daunting - and is for many people. I have often wondered about this. I see my clients in awe of being able to speak to the media. It is almost of the same ilk as public speaking I guess. Maybe it is because a media person can rip you apart or set you on a pedestal with one fell swoop.
Keywords: karla Jo Helms - PR, joto pr, joto extreme pr, karla jo helms

What do Rewards and Penalties Have to do with PR?
How much attention do you put on internal PR in your company? Do you reward your employees well? Do you validate the good things your executives do? Do you tell your partner, your sales team or your IT staff thank you?
Keywords: karla Jo Helms - PR, joto pr, joto extreme pr, karla jo helms

Michelangelo's Piazza
While Michelangelo will forever be recognized for his robust, passionate figures of the Sistine Chapel and sculptures found worldwide, his greatness is only magnified in view of his architectural contributions. Michelangelo was an accomplished artist in many spheres including the design and planning of massive building projects. One of his most famous lies in the heart of Italy: Rome. Known as the Piazza del Campidoglio, this plaza houses key civil buildings as well as public museums.
Keywords: Piero Caramella, Divino Restaurant, Divino Piazza, www divinorestaurant com, Divino, Italian restaurant Clearwater, authentic Italian cuisine, JoTo PR, Piero Caramella

PR is More Than Just Writing Press Releases
The power of PR is about using publicity to gain exposure that cannot be rivaled, but how do you hit the nail on the head every time?
Keywords: KarlaJo Helms, PR, press releases, media, publications, advertising, media sources, audience

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