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Top 10 Tips To Write Powerful Guarantees
Guarantees are a powerful way to reduce buyer resistance and boost sales. Here are 10 tips to help you write guarantees that will get results!
Keywords: Ingrid Cliff, guarantees, copywriting guarantees, writing guarantees, Ingrid Cliff, Heart Harmony

Small Business Tips For Terrific Testimonials And How To Get Them
Testimonials are a critical part of business marketing - but do you know how to go about asking your clients for a great testimonial?
Keywords: Ingrid Cliff, testimonials, asking for testimonials, small business tips, marketing writing

Recruitment Advertising To Attract Great Candidates
How can you let people know you have a vacancy that you would like to fill. Newspaper advertising is only one option. In this article learn a whole lot of other strategies.
Keywords: Ingrid Cliff, advertising recruitment vacancies, filling recruitment vacancies

Great Lines To Hook Your Reader And Force Them To Keep Reading
Want to learn how to hook your reader's interest and force them to take action?
Keywords: Ingrid Cliff, copywriting, writing headlines, great lines, how to write headlines

Email Netiquette For Small Business
Email is governed by some core rules of netiquette. Get these rules wrong and you will affect your business reputation.
Keywords: Ingrid Cliff, email etiquette, netiquette, email rules

Busting Performance Management Misconceptions
There are many myths around performance management. This article seeks to tackle performance management misconceptions.
Keywords: Ingrid Cliff, performance management, performance appraisal, employee performance review

What I Wish I Had Known About Websites When Just Starting My Business
A seasoned internet business writer speaks candidly about what she wishes she had known when just starting her internet business.
Keywords: Ingrid Cliff, internet marketing, small business websites, small business first website

Professional Profiles: Why Writing About Yourself Is So Hard
Writing a professional profile is one of the hardest things to write effectively. In this article learn why that is and what should go into a killer professional profile
Keywords: Ingrid Cliff, professional profile, writing professional profile, personal profile, writing personal profile

Small Business Branding: The Power of Integration
Small business branding is more than just a funky logo - it is everything from your words, sounds, decor and a whole lot more. In this article learn how to integrate your small business branding.
Keywords: Ingrid Cliff, small business branding, small business marketing, small business logo design

Why Keywords Are Critical For Your Website And Business
In this article learn what are keywords, do you have any and how you get the right ones.
Keywords: Ingrid Cliff, keywords, small business website keywords, finding keywords, choosing keywords

Crafting Your USP - It's Not What You Do It's How You Do It
When writing your USP ignore the things and focus on how you make your customers feel.That is what makes you truly unique!
Keywords: Ingrid Cliff, usp, unique selling proposition, writing USP, small business branding

Do You Know How To Attract Your Ideal Customer?
Do you go hunting for customers, working on 'bagging' a big one? What if I told you that it was no longer necessary. That you can attract your ideal customers to you in a way that they are keen and eager to buy without effort on your part.
In this article we look at the lessons from online dating sites and how you can apply them to attract your ideal customers.
Keywords: Ingrid Cliff, client attraction, ideal customers, small business marketing, new customers

What Makes A Great Business Letter?
Business and writing letters go hand in hand. But so many companies just dash off a quick letter and wonder why they don't get results. In this week's article I give you 20 things to think about before you stamp that envelope.
Keywords: Ingrid Cliff, business writing, business letter, direct mail marketing, email marketing, writing services

How Do You Show Your Clients You Love Them?
Are you in a long term relationship with your customers or a one night stand? If you want to build a lasting relationship you need to know what makes people feel valued and special - and how to build that into your business processes.
In this article we look at how you can apply the skills you have learnt in your personal relationships into a business setting.
Keywords: Ingrid Cliff, client relationships, customers, retaining customers, existing clients, small business tips

Customer Referral Systems: Turning Great Customers Into Raving Fans
Assuming you have a fabulous product or service, how do you go about turning great customers into raving fans? In this article I draw on psychology to help you learn a bit more about how people tick, and what you can do to make it easy for people to send business your way.
Keywords: Ingrid Cliff, customer service, customer referral systems, turning customers into raving fans, business marketing

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