Why your Business Brand Shouldn't Be An Exact Mirror Image Of You Customers and prospects are more concerned about their needs, their businesses, and their situations than they are about how good you are. What they want to know is how you're going to help them. And if you're a one-person business, they're likely to be more concerned about the fact that you're the only one there rather than being thrilled about your experience.Keywords:
Erin Ferree, branding, brand, redesign, small business, brand definition, brand identity, logo, design, marketing, niche, niche market, target market How To Stand Out At A Trade Show If you're setting up a display at a trade show, you have to do more than just pay for a booth space, put on a nice outfit that morning, and walk in the door for your company to get real results. You have to think about how you'll cut through all the 'noise' to get in touch with your target audience.Keywords:
Erin Ferree, branding, brand, redesign, small business, brand definition, brand identity, logo, design, marketing, trade show, booth Rebranding Is an Excuse to Party in Your Business Once the redesign is done, many small businesses launch it silently. They change their logos, business cards, and websites one day-sometimes without so much as an announcement or a 'By the way... ' to their customers. Not only are they potentially confusing and alienating them, but they're also missing out on a great excuse to party!Keywords:
Erin Ferree, branding, brand, redesign, small business, brand definition, brand identity, logo, design, marketing, trade show, booth How A Strong Brand Identity Helps Overcome Customer Reluctance Many small businesses, especially one-person businesses, don't see the point in investing the time, work and money in creating a brand identity. After all, they're very good at whatever it is that they do, and they should be able to make more than 'just a living' by simply putting up a website, being themselves, and delivering a high-quality service, right?Keywords:
Erin Ferree, brand design, branding, graphic design, design Where to put your contact info on a trifold brochure When you're designing a trifold brochure, you have to put your contact information someplace on the brochure. The only question is, where?Keywords:
Erin Ferree, trifold, brochure, design, graphics, marketing, printing, collateral, small business, brand The Four Red Light Factors For Your Business Brand Making decisions about the 4 following Brand Definition factors does make you stop and wait a bit but ensures that you proceed through the branding process safely and create a brand that will help your business to reach its goals safely and comfortably.Keywords:
Erin Ferree, branding, brand, redesign, small business, brand definition, brand identity, logo, design, marketing, niche, niche market, target market The Three-Part Harmony in Your Logo Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism.Keywords:
Erin Ferree, logo, symbol, design, graphic, graphic design, branding, identity design, mark, trademark How To Avoid Having Two Separate Businesses To Market Even If You Offer Two Services I get a lot of questions from small business owners who have two major problems they solve or two services they offer in one business. I'm not really sure why this is so prevalent-but I have a feeling that it might have to do with the reluctance that a lot of small business owners feel when it comes to paring down their services or target audiences.Keywords:
Erin Ferree, branding, brand, redesign, small business, brand definition, brand identity, logo, design, marketing, trade show, booth Branding Is Like A Fairy Tale... It may not seem like the story of Little Red Riding Hood has much of a parallel to your business's brand. But, a good brand can be a lot like a story. Instead of being a story of a little girl going on a journey, and overcoming different challenges, the brand is the story of how you take your customer from just learning about your business to becoming a customer.Keywords:
Erin Ferree, branding, brand, redesign, small business, brand definition, brand identity, logo, design, marketing, trade show, booth Designing Temporary Materials to Get You Through A Branding Emergency What if your urgent problem is that you have no marketing materials for your business? Having something to market your business with is better than nothing. In some cases, it might even help you get to the next step in your brand.Keywords:
Erin Ferree, design, graphic designer, graphic design, brand, logo, , small business, entrepreneur, files, information, brand elements, paper type The 6 Jobs of Your Logo's Icon This is a case of the icon's job description not being well written. In a perfect world, entrepreneurs love their logo icons-and personally identify with their meaning. But, that's the logo icon's last, and least important, job. First, it must do several more important jobs for your company.Keywords:
Erin Ferree, logo, symbol, design, graphic, graphic design, branding, identity design, mark, trademark Getting Your Website Noticed by the Search Engines You've just launched your website, marking the end of a huge effort and the beginning of a whole new way of doing business. Now, all you have to do is sit back and wait for visitors to flood in, right? But, people have to know your site's there in order to visit. So you go over to Google and search on your field to find your business. You don't see anything on the first few pages.Keywords:
Erin Ferree, website, design, search engine optimization, Google, ranking, visibility, online, visitors, web design, web site, marketing, branding, small business, entrepreneur, characteristics, effectiveness The 5 Jobs of your Logo's Color Palette Picking colors for your logo can be difficult. Just how do you go about choosing appropriate colors? Everyone has favorite colors, and many people also have colors they hate. But, whether or not you personally like a color actually has little to do with its appropriateness for your business's brand. You should make your choices based on the colors that will best perform the color palette's jobs.Keywords:
Erin Ferree, logo, symbol, design, graphic, graphic design, branding, identity design, mark, trademark, color palette Keep Your Logo Simple The job of your logo is to communicate what your business is all about in an instant. But if you try to say too much in that instant, it's more likely that your clients and prospects will either not get the message at all or that they'll get the wrong message-and wind up pulling the wrong information out of an overcomplicated logo.Keywords:
Erin Ferree, logo, symbol, swoosh, design, graphic, graphic design, branding, identity design, mark, trademark, simplicity, clarity, communication Why All The Search Engine Secrecy? The search engines try to be good at keeping their methods of ranking websites top-secret. You never quite know exactly why such-and-so company wound up in the #1 slot and your company is way down on page 3. You wonder if it's because the search engines like it better. Or because it knows the secret handshake. So, you start doing research-and there's a lot of conflicting information out there:Keywords:
Erin Ferree, search engine optimization, SEO, links, google, keywords
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