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T.L.S. Part II: Maximizing Tier Level Selling Through Incentives
This article takes the Tier Level Selling (T.L.S.) program to the next level by introducing sales force incentives to maximize the program's results. The T.L.S. program is detailed in Part I. It focuses on segmenting and targeting customers based on growth opportunity. This puts the right focus on your 'plus' accounts by pointing you to the five largest accounts with the most growth potential with
Keywords: Dr Rick Johnson, Incentives, commission, sales strategy, penetration, outside sales

The 'Code of Conduct'
It seems almost ludicrous that this is a topic that many of us should consider in privately held distributorships.
When I suggest there may be a need for a 'Code of Conduct' I am not talking about a need based on employee behavior, I am talking about the need based on family behavior. The family business is a cornerstone of the US economy. It's the American way, free enterprise and all that gooe

Keywords: Dr Rick Johnson, Family business, conflict, behavior modification, human resources

Margin Management-----Using the Supplier Profitability Ratio to Hold Your Vendors Accountable
Ultimately to create margin improvement, your entire sales team must have good judgment of market potential as it relates to margin improvement. They must be self disciplined and make intelligent decisions based on fact. Each territory manager must develop his own plan for profit improvement and be flexible on the implementation of that plan. They must be action oriented and customer driven and ye
Keywords: Dr Rick Johnson, Sales management, profit, margin, vendor management, success, purchasing management, procurement

Consultants Can Be Scary --Utilize the Discovery Analysis to Ease Your Fear of Using a Consultant
Some consultants are so skilled at presentations and proposal writing that deliverables become very intangible and they are not measurable. If they are not measurable, accountability goes out the window. This alone can turn your consulting experience into a nightmare. The scope of the project may have a continuous creep that costs you more and more money. Deliverables should be clearly defined and
Keywords: Dr Rick Johnson, Consultant, strategy, success, distribution, advisor, executive management, sales management, strategic planning, organizational development

Home Decorating Tip - Need Empty Shadow Box Ideas?
How do you make a room in your house or office a reflection of you? Where do you start? There is a quick and easy way, that won't take a bite out of your wallet, to add a very personal, beautiful touch to your furnishings.
Keywords: Rick Johnson, home decorating, home decor, interior design, home improvement

Wounded Wolves --- The Journey Forward
It's a story about 'Wounded Wolves' and making the journey forward. Forward to success, self esteem and pride. Maybe a few of you can relate to this as it's happening now. Or, maybe you were wounded once and remember the journey you had to make to create happiness and success in your life.

Being wounded can be a result of many things - a personal crisis, family life, a bad marriage, the way you

Keywords: Dr Rick Johnson, success, self improvement, courage, leadership, self esteem, growth, managementg

Empowerment -- The Rewards are Greater than the Risks
Empowerment is a common trait used by most effective leaders. The rewards of empowering your employees are far greater than the risk. Give them some independence in choosing their work schedules or other factors that won't affect overall objectives. Empowering employees allows them to use their own initiative and creativity to accomplish things you never imagined they could.
Keywords: Dr Rick Johnson,

How 'A' Players Meet Customer Expectations
It's not enough to achieve some or even most of your customers' expectations-your objective is to meet them all. Yet, this can be quite a challenge during peak times when the counter is backed up, the phone keeps ringing and you are short personnel in will-call.
It's much easier to help a customer buy something than it is to sell him something. I can almost read your thoughts, 'What exactly doe

Keywords: Dr Rick Johnson, Customer service, sales improvement, growth, sales success, increasing sales

Profiling Your Target Growth Accounts
When a customer makes their buying decision, the customer makes that decision based on certain assumptions and has specific perceptions and expectations. When the customer places and order, these assumptions and/or perceptions become reality in the customer's eyes, often becoming the source of costly misunderstanding. The task is to get the 'book on the customer' and, with proper planning, avoid m
Keywords: Dr Rick Johnson, sales management, sales success, increasing sales, sales training, territory management, account management

Succession and the Family 'Code of Conduct'
How can you turn the business over to your children without creating chaos--- This is probably the toughest question any business owner that has family working in the business will ever face. However, the answer is simple. The answer is..... It depends. It depends on how well you (the owner) have prepared yourself and your child for this transition. Have you planned this out? Has your successor been
Keywords: Dr Rick Johnson, Family business, succession, sybling rivalry, leadership, management

Training -- You Have to Walk the Walk
Most company executives decide to spend money on training because it is popular, especially when economic times are good. There is a view that it is 'good' and it is also something that responsible leaders are 'supposed to do' to prepare for the future. However, just spending money on training isn't the only answer. Training alone will not produce the kind of results that training combined with c
Keywords: Dr Rick Johnson,

There is no Purple Pill for Sales Success
There is a purple pill called Nexiom that some people believe is a wonder drug. It solves several problems. It does wonders for people that have experienced distress. I wish I could pass out a pill to each and every sales person out there including your entire management team to create instant success. Unfortunately, there is no 'Purple Pill' that you can buy to drug your sales team. There is no '
Keywords: Dr Rick Johnson, sales management, competitive advantage, sales growth, sales training

10 Tips to Maximize Sales Territory Growth
Sales representatives are successful today because they gain the majority of their targeted customers business. They manage the relationship and continuously build relationship equity. That doesn't mean they operate with the old lone wolf mentality doing everything under the sun for the customer. They are successful because they take full advantage of all the resources their company has to offer.
Keywords: Dr Rick Johnson, sales growth, sales management, self improvement, sales training, territory management, territory growth

How are YOU Doing - As a Leader?
Winning organizations seem to have a knack for leadership development throughout their organization. One key principle that I have found present in this type of organization is the fact that they hire well and they fire better. Generally their managers have been trained on the interviewing and hiring process. As a result, their success rate for finding and keeping good employees is above average.
Keywords: Dr Rick Johnson, leadership, self development, executive leadership, management

Sales Management -- The Buck Stops Here
Sales revenue is declining, profit margins are not meeting expectations and we have seen an increase in turnover in our sales force. How do I get our sales manager to fix things and get back on track?

The answer to that question begins by asking yourself another question; do you have the right person in the job of sales manager. Are they a leader or were they simply your best sales person. Do

Keywords: Dr Rick Johnson, sales growth, sales management, sales leadership, sales training

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