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All Customer Feedback is NOT Created Equal: A Guide for Dealing with Disgruntled Customers
Customer feedback is critical-but not all customers should be listened to! You have to pay the most attention to your best customers and you might just be better off ignoring your worst customers.
Keywords: Curtis Bingham, customer feedback, customer strategy, customer loyalty, customer retention, customer acquisition, customer satisfaction

Gaining Critical Insight to Grow Your Business
Declining prices and margins. Decaying sales. Unprofitable customers. Lackluster market performance. Does your company suffer from these maladies? You will if you don't understand your customers-what they need, want, and most especially, what they are willing to pay for. The only way to guarantee increased revenues and more profitable customer relationships is to center strategic decision-making o
Keywords: Curtis Bingham, customer satisfaction, customer loyalty, customer profitability, customer insight, customer retention, customer profits

The Savvy Customer
Shortest time to market no longer cuts it. Nor does lowest cost. And excellent customer service is now expected. As the old rules for achieving competitive advantage fade away, what can be done to secure customers and vanquish competitors? Increasingly the only true, sustainable competitive advantage is intimate and thorough understanding of customer needs.
Keywords: Curtis Bingham, customer satisfaction, customer loyalty, customer growth, customer insight, customer retention, customer feedback, customer strategy

Are You Too Making a $100M Mistake?
Before you reject a possible new business area, make sure you take all the right actions in your decision process so you don't lose out. Be sure to spend more time up-front to find out who and how many customers will actually buy your new product or service and what specifically these prospective buyers are looking for.
Keywords: Curtis Bingham, customer satisfaction, customer loyalty, customer retention, customer growth, customer profitability, customer insight, customer feedback

How Vulnerable Are Your Customers? (Part Five)
Your customers are vulnerable during these tough economic times. What can you do about it? In this six-part article series, the fourth critical step you need to implement to ensure a successful customer strategy is to find prospects trading downwards--into your market.
Keywords: Curtis Bingham, customer feedback, customer strategy, customer loyalty, customer retention, customer acquisition, customer satisfaction

How Vulnerable Are Your Customers? (Part Six)
Your customers are vulnerable during these tough economic times. What can you do about it? In the final article of this six-part series, the last of five critical steps you need to do is to consider what would happen if you let go of your most unprofitable customers?
Keywords: Curtis Bingham, customer feedback, customer strategy, customer loyalty, customer retention, customer acquisition, customer satisfaction

How Vulnerable Are Your Customers? (Part Three)
Part Two of this article series described how customers are feeling vulnerable and offered the second of five tactics to secure a successful customer strategy. This article outlines the third critical step: Leverage technology to enable you to deliver more with less.
Keywords: Curtis Bingham, customer feedback, customer strategy, customer loyalty, customer retention, customer acquisition, customer satisfaction

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