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How To Survive A Bad Performance Review (And Move To Your Dream Career)
Q. 'I wasn't happy with my last performance review. Should I dispute the review? Write a letter for my file? Talk to a lawyer? Or just let it go?'

A. Most professionals feel you should offer some kind of response. But whether to respond, and the way to respond, will depend on your company's culture, the unwritten message and your own career goals.

1. Assess your report in light of the com
Keywords: Cathy Goodwin, jobs, performance review, job search, career change, career planning, career coach

How To Help Your Child Find A 21st Century Career
Most of us were brought up to study hard, get good grades, choose a 'practical' college major, and strive for a 'good job.'

Talk to a stranded midlife career-changer and you realize the game has changed. Yesterday's rules prepared us to be passengers on a large ocean liner that promised a smooth voyage. Today we realize that ocean liner turned out to be the Titanic and we need to keep ourselves
Keywords: Cathy Goodwin, jobs, job search, career advice, career information, career counseling, career planning

10 Relocation Tips To Keep Yourself Centered When Your World Is Spinning
Ten tips for happy relocation (across town and around the world)

Relocation is stressful because you change more than your address. You'll begin to navigate a new way to be a spouse, parent, friend, lover, choir member, PTA officer, and more.

Here are ten tips to a help you tune in to your inner compass when your world is spinning.

1. Ask, 'Who am I? What do I need to be happy?'

The
Keywords: Cathy Goodwin, relocation, moving, transition, career change, life transition, stress

Why Great Website Makeovers Begin With Copywriting
'Can you give me some feedback on my website?' a life coach named 'Kevin' asked his e-zine subscribers. 'I just revised my site - -finally!'

Naturally, I couldn't resist clicking over to see what Kevin had done. I knew Kevin was a thoughtful coach with a reputation for high integrity.

Kevin's new site cried out for a re-makeover. He had paid a designer to get drop-down menus and a bit of fla
Keywords: Cathy Goodwin, internet marketing strategy, web site, business coaching, internet marketing solutions

3 Reasons Why The Copy You Hate Will Bring Profits You Love
Every copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, 'You can't be serious! This is too sales-y...or too simple...or too different...'

And I'm reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People ofte
Keywords: Cathy Goodwin, internet marketing strategy, web site, business coaching, internet marketing solutions

Website Marketing: Attract More Clients From A Wake-Em-Up Special Offer
You're a service business, such as a coach, accountant, consultant, speech coach, office organizer or virtual assistant.

A prospective client lands on your website. 'Nice site,' she says, nodding approvingly. 'Great logo.'

So she looks for a Call to Action: 'Click here and get a Free Report.'

And you offer one. 101 things a coach [accountant, consultant, speech coach, office organizer or
Keywords: Cathy Goodwin, internet marketing solutions, business, client, attract clients, promotion

Dog Adoption Tips I Learned From My 2 Dogs
There's a hole in your life that only a dog can fill. You want a special dog, perhaps just a full-grown adult. Maybe your code of ethics calls for saving a dog's life - not buying an expensive purebred.

I'm not a veterinarian or a dog trainer, but I've enjoyed two successful adoptions. Here are some tips I've picked up along the way.

(1) Clarify your requirements ahead of time.

Once you'r
Keywords: Cathy Goodwin, dogs, dog adoption, adopting a dog, rescue dog, dog health, senior dogs, dog owners

9 Killer Mistakes To Avoid When You Hire a Copywriter
You've bought a domain name and now you need content to fill your website. Choose a copywriter who helps you attract clients and create a website that works for you 24/7.
Keywords: Cathy Goodwin, copywriting, website marketing, internet marketing, marketing, client attraction, entrepreneurship

10 Tips to Job-Winning Interviews
Congratulations - you just got the interview! Now here are 10 steps for mid-life professionals who want to turn this opportunity into a new career.
Keywords: Cathy Goodwin, career change, new career, mid-life, interview, job search, jobs

Should Your New Business Give Discounts To Attract New Clients?
New business owners often get advised to charge lower prices - even create giveaways - to attract clients. This strategy works well in some markets but will backfire in others.
Keywords: Cathy Goodwin, entrepreneurship, new business, pricing, client attraction, strategy

How Testimonials Can Be Your Website's Best Friend
Nobody wants to be the only person eating in an empty restaurant. And nobody wants to be the first person to purchase products and services on the Internet. Testimonials have become essential components of website strategy, particularly when conversion of visitors to buyers. But how do you get them, especially if you're a newbie?
Keywords: Cathy Goodwin, website marketing, internet marketing, conversion, lead generation

5 Essential Steps to Sell Your EBook (Before You Write The First Line)
Do you want to create ebooks for passive income? Traditionally people invest great amounts of time and energy to create the product and then wonder how to start marketing. This article suggests success comes from selling first and shows 5 essential steps to get started.
Keywords: Cathy Goodwin, ebooks, writing, marketing, internet marketing, copywriting

10 Copywriting Tips I Learned From My Cats
Copy and cats have more in common than you might think. Ten ways my copywriting improved when I paid attention to my cats.
Keywords: Cathy Goodwin, copywriting, conversion, attract clients, more clients online, marketing, internet, promotion, copy

Unconventional Mid-Life Career Change Strategies
Mid-life career change often surprises executives and professionals. They're used to planning and organizing their lives. Career coaches often encourage them to follow a linear process: find what you want and then explore options, one at a time. In reality, mid-life career change can be jagged and messy. It's more of a zig-zag than a straight line.
Keywords: Cathy Goodwin, career change, mid-llife career, career advice, career counseling, career coaching

How to Work with Your Web Designer to Get Profitable Online Presence Even When You Are Time Starved
Whether you are a beginner who's trying to develop a website or a seasoned veteran who is busy seeing clients and is in need of an upgraded website - multiply your marketing efforts with these 3 strategies.
Keywords: Cathy Goodwin, Ph D, Web Designer, web development, content writing, Unique selling Proposition, copywriter, online marketing, niche, motivate, marketing

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