Brand Research: The Fastest Route to Your Customers' Hearts, Minds, and Wallets Market research is important as it benchmarks demand, identifies new products/services, and determines price elasticity. However, add a brand research overlay to your initiative and you will also discover how to create differentiation in the mind of the customer, learn why customers choose to purchase those new products/services and ultimately how to command a premium price.Keywords:
Rob Levinson, research, differentiation, brand strategy, tipping point SONY NEX-5K Interchangeable Lens Digital Camera SONY NEX-5K is one of the world's smallest and lightest interchangeable-lens cameras. Together with the 18-55 mm stabilised lens and the 27 mm-wide viewing angle of the device, you can capture literally the world around you, wherever you go. The 14.2-megapixel CMOS sensor of the camera is the same size as the one built into Sony's full-sized SLR cameras. This high resolution pixel configuration of SONY NEX-5K really makes the difference when it comes to taking photos. Sensitivity on the NEX-5K reaches ISO 12,800 which ensures that the user can take clear, pin-sharp pictures even in low lightinKeywords:
Elizabeth Wills, SONY NEX- K
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