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Articles in Home | Business | Promotion articles Title|Newest|Oldest Fast Forwarding your Business with Instant Messaging  By : Lee Traupel Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily grasp the interface in just a few minutes and it enables remote workers and business partners to "talk" and share files and information effortlessly using the in-place infrastructure of the internet. Its mushrooming in popularity too - according to IDC, corporate and general business users will jump from 5.5M in 2001 to close to 200M by 2004. Branding on the Web is like Mining for Fools Gold  By : Lee Traupel I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with “internet” or “web” or “digital!” You can’t have a conversation today for more than five minutes without some marketing type throwing in a line about brand building! Driving qualified traffic using Directories  By : Lee Traupel Some education is essential to enlighten you about this form of interactive marketing. Directories aren’t Search Engines; they are web sites or information portals which use analysts on staff to review submissions from companies who want to be listed in their Directory. Yahoo would be the penultimate example of this type of a portal. But there are literally thousands of other sites that group and list web sites based on their analysis criteria. Here are some tips garnered from years of providing these services to our clients. Local Businesses and Web Sites  By : Halstatt Pires It seems that most successful businesses these days have web sites, even businesses that service only certain geographic areas. On the web, where the market place is global, localized businesses can be at a great disadvantage. Can Small Business Owners Really Afford A Great Logo?  By : Debbie LaChusa And is having a logo really that important? My answer to both of these questions is an emphatic YES! Help! I Don't Know What to Name My Business  By : Debbie LaChusa Having a great business name can create a distinct marketing advantage. So why do so many people do such a poor job naming their business? Because they don't know any better. This article provides key points to consider when naming a business. How To Choose A Corporate Gift Basket  By : Roy Thomsitt In recent years gift baskets have become extremely popular, with an increasing number of options available, plus a number of speciality baskets, such as golf enthusiasts, new baby and gourmet baskets. Another type of basket in great demand is the corporate gift basket. How To Create Your Own Info Product  By : Tim Knox In the last article we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video files, a web site, an ezine (electronic magazine), or a newsletter. You Never Have a Second Chance to Make a First Impression: Position Your Company Wisely  By : Kelly ONeil Your positioning statement is the foundation on which all communications activities are based upon. It is the most important marketing practice, and often the most overlooked. Without clearly defined messages and positioning, promotion efforts are fruitless. Networking Clubs and Their Relevance to Contract Cleaners  By : David Andrew Smith If you are a new business just starting out into the world of contract cleaning then your immediate aim is to gather as many new customers as you can and constantly grow the business. The initial stages are hard and it is difficult to gain those first few customers. How gain you gain a foothold in this highly competitive market? Many of the marketing strategies you might employ have been explained in previous articles. One area that was not explored in these articles was networking. The Testimonial Writing Machine  By : John Jantsch Almost every small business marketer knows that they should gather testimonials to use in their marketing materials. The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore. It isn't that they don't want to do it; it's just that there are other priorities calling to them as well. Write Articles Geared to Your Local Market to Bolster Your Local Search Visibility  By : Lynella Grant When it comes to Local Search, you don’t have to outrun all the other enterprises that do what you do. You only have to outrun the ones in your local market. Those likely to show up in the same Local Search results you do. How do I drive traffic to a brand new website?  By : Richard Grady The one thing that all of these new websites need in order to make their existence worthwhile is traffic, which leads me to one of the most common questions I am asked and the subject of this newsletter: Private Label Products: Trend For The Best?  By : John Neyman, Jr. Private Labels and their advantage First Impressions Count! Lasting Impressions Sell! Bet Your Business Card On It.  By : Karen Saunders Your business card is often the first -- and perhaps only -- impression prospective clients may see. Will it encourage them to find out more about you and your business? Having a good logo design and a clean layout leaves them with a favorable first impression that you're a credible professional businessperson. Here are 13 easy ways to improve your business card design. Successful Promotion is a State of Mind  By : Wendy Maynard Consistent promotion is a state of mind - once you start promoting your message, you'll find opportunities everywhere you turn. By reinforcing your image and repeating publicity, you'll begin to see dividends accrue for your organization. Self Promotion Brings Business Success  By : Wendy Maynard Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. People will buy them because they need them and because they have a relationship with you. It's the personal connection you make with your prospects that will help them remember you, and like you. Premiums and Freemiums - Who's Doing What  By : Shira Linden Direct Marketers - Circulation Directors - Membership Marketers: Find out the latest trends and usage of premiums and freemiums in direct mail marketing. Discover how publishing execs weigh in...what kind of lift you can expect in response, whether your back end results will justify the extra cost, and whether to offer premiums on payment or on order. You'll get the latest examples of what's working in the marketplace from Hearst, Kipinger's and Conde Nast, independent research on the value of premiums and freemiums...and a whole lot more Placing Your Business On The Web  By : John Maier This article is a follow up to an earlier article I submitted a few days ago about improving your business for the New Year. In this article I will cover the advantages and some of the details that you should think about as a small business or home base business owner before you create a website. Also I will include some information that you should examine for web hosting for your company’s webpage. By putting your company on the web it opens your company up to the large ... How to Get B2B Clients: A Primer for Copywriters  By : Chris Marlow Mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. Here's what's different about B2B and B2C clients, and detailed information on how to approach high quality B2B clients. Insiders Secret to More Profitable Networking  By : J D Moore Setp by step fo a technique use dto get up to 2/3 of the people you meet at a networking event to call you for an appointment. Automotive Marketing... The 3 Mistakes Everyone Makes Marketing To Car Dealers  By : Auto Dealer List When marketing to Automotive Dealers make sure your campaigns include these 3 main points for maximum results The Best Promotional Strategy Around - Giving to Receive  By : Craig Wood Quite often, the best promoting of a business happens when you are not directly thinking about it! Creative Ideas to Follow Up After a Presentation  By : Hans Hasselfors In this day and age, it's simply not enough to call on someone and make a presentation. If you don't follow up at least 7 times, you are wasting your time, as well as theirs. Top Ten Ways to Get Qualified Clients from your Tradeshow Exhibit  By : Donna Gunter Don't let your tradeshow experience break the bank in setup and materials fees, or in the time you and your employees invest in staffing the booth. There are ten steps you can take to ensure that your tradeshow experience is a resounding success and bring you many qualified leads. Good Design Makes Good Sense  By : Wendy Maynard Marketing materials that incorporate compelling design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. The basic elements of good design: it's practical, it's systematic, and it effectively conveys your message. Trade Show Giveaways: What Works  By : Matt Kelly You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a winner. Now all you need are the customers. Standing room only, please. Right? Well, for most trade show exhibitors, attracting customers is just as important as the product they are selling. Enter trade show giveaways! Trade show giveaways are promotionals tools (items, handouts, marketing materials) designed to attract customers, promote business, and help market a product... When It's Cold Outside, Think Warm Stories for Free Publicity  By : Shannon Cherry A good publicity seeker knows that when the weather turns colder, it's time to pitch those warm weather stories to magazines and other media outlets. A Unique Selling Proposition  By : Joseph Farinaccio Every seller needs a unique selling proposition? Do you have one? If not, this article will show you how to easily set yourself apart from the competition in your ads and sales letters. The One Strategy That Bartenders Are Just Not Doing….And How YOU Can Take Advantage of the Situation  By : Theodore Watts So you want to learn how to increase your tips? This report shows you the one strategy that I guarantee will increase your tips. Remember, it’s great to learn hundreds of recipes but bartending is so much more than drink recipes. Your 30-Second Commercial and What To Say Next  By : Donna Davis Do you have an interesting 30-second commercial that prompts someone to ask you more about your business? After the 30-second commercial, what do you say next? What do you definitely not want to do? Follow these pointers and enjoy getting more people asking YOU questions about your business. Oprah! How To Get On The Oprah Winfrey Show  By : Cathy Stucker Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance, counselors imagine becoming the next Dr. Phil, and even celebrities get giddy about sitting next to Oprah. Before pitching your story to Oprah, become familiar with how the show is structured. Oprah changes the show’s focus from year to year. Wat... Department Store Buyer Becomes Interior Designer  By : William Dupree A market analysis gives direction to a small business. How to roll new business your way with promotional merchandise  By : Andrei Smith This article will demonstrate the immense power of promotional merchandise advertising and will give you real life tips on how to chose and use promotional items. Cultivating a Network  By : Jeremy Duboys. In order to grow your business, whether home or office based, you need to develop a network of contacts. Think of networking as planting and tending a garden. You are planting, growing and cultivating your contacts, and, as with a garden, this has to be a long term investment of your time. Eventually the harvest produced will be repeat orders, and increased business. You Can Make Your Sales Copy Believable If You Know How To  By : Jo Han Mok Jo Han Mok Shows You How You Can Make Your Sales Copy Believable. Brochure Printing Made Easy  By : Trevor Marshall What better way is there to promote your business than by distributing brochures? Say you want to have a garage sale. If you compare a black-and-white flyer with a full-color brochure, which one do you think will capture more attention? - A full color brochure is a sure-fire way to promote your business. - A brochure is a single-sheet document which comes in several sizes. It can be mailed or personally handed out to people and is considered as one of the best promotional... Everything You Need To Know About Trade Show Displays  By : John Morris When it comes to fixing up a trade show, there are various points as well as factors that need to be considered. Since it is a trade show, however, the displays are deemed highly important for the success of the show since it will be the selling point of the whole show... Video And Meeting Presentation Tips For Newbies  By : Brien Lee I'm an A-V Geek, and for thirty years, I've sweated the big and small stuff as a producer of meetings, conferences, and sales rallies. During that time I have developed a checklist of five special "secrets” I use to insure that the meeting media will go right. Go right? You see, the customer has paid big bucks for the video or multimedia piece that will help the crowd shake off the cobwebs (or hangovers) and get focused on the goals, spirit and business of the meeting. I ... Bomb! Ten Easy Steps to Blow Up Your Next Big Presentation - Guaranteed!  By : Harrison Monarth Bomb! is a humorous article on what not to do when you are faced with giving an important presentation, speech or talk before an audience. Build Your Mailing List Or Die!  By : Margaret Albright Your list is your best form of advertisement. The people who are on your list have been to your site and have an interest in your topic. You will have to remind them on a regular basis that your site is a place they like to visit. Using Banner Stands To Increase Trade Show Traffic  By : Matt Kelly Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands. A banner stand for your trade show display draws attention to your booth and helps you deliver your message to prospective clients, current customers and business contacts at what is usually a highly competitive event. Your trade show disp... Trade Show Graphics - The Inside Scoop  By : Rick Hendershot Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place. One-off display graphics are used in vinyl banners, trade show displays, or as backdrops for a convention, press c... The Ins And Outs Of Trade Show Exhibits  By : John Morris For people who are thinking of organizing or setting up a trade show exhibit, it is highly important that you know the things that are important for the success of the trade show event... Protecting Your Brand  By : John Stanley The world is getting smaller and ideas move around the world rapidly. One of the challenges as a retailer is mounting and protecting your brand or retail uniqueness. I am often confronted by clients who are worried that somebody will pinch their ideas. My reaction is always don’t worry; they cannot pinch your brand or image. Need To Get Noticed? Do Something Crraazy!  By : Meredith Pond Does your business need a boost? Do you feel like you're just not getting the attention you deserve? Or, do you just want people to recognize your name? No matter your reasons for wanting more exposure, doing something wacky in front of other people will always get the job done. People may think you're funny, creative, desperate, or one brick short of a full load. But hey, no matter what people think of you, you're sure to get some attention, and that's where success begin... Banner Stands - Versatile Displays for Many Situations  By : Rick Hendershot When it comes to versatility and low cost in trade show or portable point of purchase displays it is hard to beat the popular banner stand. Exclusive! Three Key OPRAH Booking Secrets Revealed Plus Bonus Tip!  By : Annie Jennings PR. Annie Jennings PR's Publicity Club of America Oprah Booking Division presents an article series revealing OPRAH Show Booking Secrets. The first article in the series is Three Key OPRAH Booking Secrets Revealed Plub Bonus Tip. How to Write a Press Release to Promote Your Cleaning Business  By : Steve Hanson A press release is a great way to create publicity for your cleaning business. Don't miss out on this free form of publicity! With a little time and effort you can be turning out press releases that can generate interest in your cleaning business. PROMO 101: Tips On Promoting Your Event Online and Offline.  By : Dannielle Brantley In this newsletter, we'll beam in on some promotion techniques that I've used and had my team implement to increase thea awareness of our companies and events. To stimulate ideas and help trigger new ways for you to let your target market know about your events, Read On...because with Spring right around the corner, everyone could stand a little promotion pick-me-up. 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