Why are Promotional Pens so Popular?

By: Fiona Anderson Posted on: 2008-09-25 ** Print Article ** ** Copy Article ** - Category Feed

Article Summary: Most people must have been handed some type of promotional pens at some time or another, these printed pens are the mainstay of the corporate gift arsenal and for a very good reason, below we will discuss just some of the things that make promotional pens a great choice for any branding campaign.

Most people must have been handed some type of promotional pens at some time or another, these printed pens are the mainstay of the corporate gift arsenal and for a very good reason, below we will discuss just some of the things that make promotional pens a great choice for any branding campaign.

• Printed pens are low cost, meaning you can have hundreds if not thousands produced for very little, you can quite literally throw your promotional pens out to a large target audience, knowing that at least some of them are going to fall into the hands of potentially profitable clients and contacts.

• Promotional pens are effective, whenever a person uses the pen, your branding and marketing message is right in front of their eye, and even more importantly they are focused up on it, nothing gets the message across quite so well as printed pens.

• Promotional pens are long lasting; they may last for several months if used lightly, meaning your message is being delivered regularly over a long period of time.

• Printed pens are transferred, meaning that the original person who you gave it to will often leave it somewhere, or lend it to somebody else, spreading your brand even further.

• Quality promotional pens are great tools for targeting an executive level audience, more expensive than the disposable biro, often manufactured by well known pen companies, this type of promotional pens gets you brand under the noses of the decision makers, the people that sign the cheque to buy your product or service, your perfect target group.

Promotional pens have come a long way since the humble ballpoint; modern printed pens will often be multi-use pens and include such features as a laser pointer to be used during presentations. Other promotional pens are designed for a specific use such has a highlighter, many are even refillable. Don’t be put off by those cheap disposable biros that you have been given in the past; a little imagination can see you with good looking, and highly functional promotional pens which the receiver will use day in and day out.
As with any promotional gift, consult a marketing professional before having your printed pens produced. The printable area on the pens is limited, it is important that you extract every last bit of performance from every part of the pen, a professional marketer will advise you in the best way to have your promotional pens produced.

Industry figures tell us that promotional pens are still the most often distributed for of promotional gift, if we examine the reasons given above it becomes very clear why, they are versatile, cost effective and far reaching, they can be handed out at any event from open days to large seminars, a true one product fits all marketing tool which is exploited successfully by hundreds of corporations each day with amazing results. Why not try it yourself? Small batches of promotional pens can be purchased very cheaply.

Article Source: http://www.upublish.info

About the Author:
Fiona Anderson
Advice on using corporate gifts as a marketing and branding tool is given by Fiona Anderson, a marketing professional with over two decades of experience, for more information contact Leighmans.

Keywords: corporate+gifts, promotional+gifts, promotional+products

**NOTE** - Fiona Anderson has claimed original rights on the article "Why are Promotional Pens so Popular?" ... if there is a dispute on the originality of this article ... please contact us via our Contact Form and supply our staff with the appropriate details of dispute.