Which coffee brands is the best? - written by Ebenezer Heng

Best coffee brands would depend on the type of category which you are looking at, whether it is about coffee makers or coffee in general. Even within a genre such as coffee makers, there is no one market leader but each market has its own top brand.

For example, if you are talking about the usual drip filter coffee maker then the best brand or to some of you the best coffee makers would be the bunn coffee brewer.

There are many reasons why it remains the market leader in this area, but its count repeat user as the biggest group that is buying its machine, so folks that have used a bunn usually would stick to it.

Consumers has very high loyalty to the brand, other than reliable product and great customer service, bunn has not change its stand on its 3 years warranty. In an age where no company would give more than 1 year warranty, bunn stand is definitely benefiting to the consumer, and the reason for the consumer loyalty to them.

If you talk about single serve coffee maker, the top brand at this moment is senseo coffee maker by douwe Egberts under the company of Sara lee. Being a single serve coffee maker, it is very easy to use and maintain.

But, I think the reason for Senseo capturing huge market share is primarily due to its affordable pricing and also its open system. One of the thing that consumer do not like about single serve coffee is the closed system, not allowing them to use other companies coffee.

Senseo not only allows its partner's coffee to be used on its machine, it allows equipment such as coffee duck to give consumers the ability to customize their own coffee for senseo.

And I think this is also a main reason that gives senseo the market leader position.

I would not be able to cover all the top coffee brands even within the coffee maker market, but another genre of machines that I would want to talk about is the table top vending machine.

This is a machine that many people have it in their office and of course, Nescafe is the brand that would come to people's mind when talking about this machine. Nescafe from Nestle remains the market leader for this sector despite so many competitors coming in.

Other than its established branding, its frequent upgrades to its system are another key success factor that allows it to stay many steps before its competitors.

Reading till this portion, you would understand what I meant by no best coffee brands, but rather a specific leader for each genre and category. Hope this would give you some insights into the coffee marker industry and possibly better your coffee experience.