What Spa Marketing Materials Do You Need?

There are all kinds of spa marketing tools you can choose to use to promote your spa but there are some basic spa marketing materials that every spa should have available.

Every person that works at your spa, and of course you and any other partners should all have business cards that are personalized with their name and their position. These cards should be handed out freely as they are one of the most affordable forms of marketing at your disposal.

Consider having appointment cards too. These are simple cards with your spa's name, address, and phone number, and then a place for your next appointment to be written. Although these may not seem like a marketing tool they actually are since they are often shared with friends and family to pass on information on how to call the spa.

You will want to have a brochure that details all the services that your spa offers. This should be laid out in a manner that's easy to follow. Many spa owners prefer to group similar services together. You should take your brochure one step further than what the competition does. That means you need a catchy heading that jumps out and is memorable. It also means that you should be telling your potential client what you could do for them. Without the "what's in it for me" factor marketing of any type has little impact.

If you offer packages you should also include these in your brochure. For example, you might have a couple's package, or a bridal package. You will then need to make sure they are detailed in your brochure. Color, high gloss brochures are best but they are a little expensive. The best plan of attack is to include the things that don't' change often in the brochure and then you can use inserts too quickly and cost effectively make any changes like your special promotions.

There are other marketing tools that you should consider like consumer goods. A calendar handed out at year end is a great tool. Product samples, complimentary soaps or hand creams, and the list goes on. Never miss an opportunity to promote your spa and always look for the most cost effective methods that give you the most value.

Don't forget about powerful ads, which should be considered one of the most basic spa marketing materials at your disposal. Your ads need to convey what makes your spa much different and much better than the competition and don't forget to tell the potential client what you can do for them.

There are many different spa marketing materials that you can use. It's your business and which you choose to use is a personal choice, however these basic spa marketing materials should be part of every spa.