Ways of Encouraging Visitors to Stay a little Longer at Your Website

You're working towards your own top home-based business, but you need to convince your site visitors to read on, rather than to glance quickly and then move on.

The first essential point to clarify is who your visitor is and what he/she is looking for. Remember that the internet is all about INFORMATION. Your visitor is looking for information about home business, and has been taken to your site by the search-engine as a result of the key-words that you have carefully selected and placed in your landing page.

There are numerous articles available which discuss key-word strategies, but having done the right thing, you need to persuade your visitor to look a little more closely at the information you provide and which will hopefully give him the answers he is looking for.

Understand that you've been careful enough to get him to your landing page, but how do you encourage him to read on a little further? The next item to consider as part of your strategy is that of the first impression created as your visitor clicks to open your site. You have achieved something very special by getting him this far, so don't waste the opportunity.

Take a critical look at your landing page; preferably through the eyes of a first-time visitor. Is it visually appealing and does it look like a professional business site? Don't hit the visitor with too many gimmicks or a strong sales pitch. Your visitor hasn't arrived to buy anything! Above all - don't forget that he is searching for information. You must make sure that the essential details of your business offer are clearly and concisely presented.

Long and involved stories from individuals who claim to have moved from poverty to riches in a flash, will not impress. You do need (genuine) testimonials, preferably verifiable, from those who have succeeded, but don't overdo this aspect.

There's a good chance that your visitor is someone just like you, who is in the same sort of situation that prompted you to move towards your own top home-based business. Describe what you did to reach your decision. How did you decide on the particular business opportunity you selected from your search? Describe what you were looking for and how you came to be where you are right now.

Some visitors may be impressed by claims of instant riches, but they will be in the minority. Of greater value will be your personal story, even telling about some of your mistakes along the way. Your own personal touch is worth much more than a slick site whose purpose is only to close a sale as quickly as possible.

If we have convinced you to re-examine your site, from your visitor's perspective, then this article will have met its purpose. If you are proud to be associated with your site - then you're already on track. Good luck!