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Title: Evolution of Communication and Web Development

Article Summary: With the current online advertising spend of $45 million, where did it all start and how has this developed over time?

Communication exists long enough since the Stone Age where our ancestors learned to use cave arts to convey the words. At the time the method was through drawing and caving illustrations into the stone wall. Communication in the Bronze Age reviews first known writing method which is based on the symbol systems. Evolution then taught human to form a community, thus, the first civilization originated in the Sumerians and Mesopotamians. By the time the Egyptians learned to use papyrus scroll as a writing surface in a form of parchment to tell stories with hieroglyphs. By A.D. 868, Chinese used a carved wooden blocks, pasted together to form a scroll for the first time in the form of printed book (first known dated).

Scrolls surely served well in the past. But things had to change when the said methods no longer served well in financial exchange purposes. Newspapers, radio, TV broadcasts together form up global communication network. The internet was invented due to the inadequacy of telephone line’s circuit switching. The invention was designed to provide communications network that would work even if the sites were to be destroyed by nuclear attack. At the time, internet was only limited to communication between stations due to its computer networking method which was based on the central mainframe method. This led to the idea of several packet switched network solution that would spread the inter-network into global inter-network which would later be called “The Internet”.

The Internet spread under the idea that the network is owned by no single person. Outside universities and research laboratories usage, internet content started to contain non-education related following its availability. Eventually, the rise of search engines was a bold issue when the gopher became WWW. The agricultural era had ended when there was only low price to be paid for reaching millions worldwide. Possibility of hearing people at the same moment they were reached is used in the same manner of those business dogmas in advertising, mail-order sales, customer relationship management, and many other areas. The newly formed electronic communities allow e-business to be conducted. Business on the web such as web marketing, web design and development, graphics design are all grand fruits of doing business transaction on the web.

The network growth in Ireland has tripled its volume from 13% in first quarter of 2006 to 31% in the same quarter in 2007. In 2007, 57% of Irish households had access to the internet at home. This was higher than the EU27 average of 54% in the same period. With this growth of internet usage, marketing on the web seems very promising. In year 2007, the total internet advertising spend was $39 million dollars. This year, internet advertising is expected to reach $45 million dollars. The trends shows that television and radio advertising is diminishing in popularity and value as the Internet is becoming the most popular and effective form of advertising and communication between businesses and consumers. There are certain benefits of using internet advertising such as tracking is much easier compared to television and radio. In addition, with the video on the internet becoming the next big boom, we can expect this media to take over much of the internet advertising spend.

Article Source: http://www.upublish.info

About the Author:
Johan Hedin
Experienced consultant firms in the field of web design and development Ireland predict unprecedented growth of internet advertising. Professional web design and graphic web designs Ireland consultant firms have long been conducting various types of projects and thus reliable with resources and experienced teamwork.