Proximity marketing software - the key to successful advertising

By: Clint Jhonson Posted on: 2007-10-18 ** Print Article ** ** Copy Article ** - Category Feed

Article Summary: The popularity of bluetooth broadcasting software has been soaring.

The popularity of bluetooth broadcasting software has been soaring. In the era of advertising, classical billboards and radio ads are losing ground, and quickly, in favor of proximity advertising, the one way to know, as a company, you are reaching your end users directly.

Receiving devices – mobile phones, PDAs, laptops with a mobile connection or any other kind of gadget – are of a great variety. The sizes of their screens vary greatly, as does their ability to support certain file formats. Whether simple text, images, video or audio file, quality bluetooth broadcasting software is able to recognize compatible machines and only send suitable content or adapt it to the requirements automatically.

This is all possible through GSM-based systems. They allow messages of various kinds (public information, commercials, etc) to go to all users within a given location. Some machines have an automatic option that does not allow such messages to enter. However, this is not available for most, for various reasons.

In any case, the practice is quite widespread – for example, sometimes, when entering a country, such information goes delivered automatically from local mobile network operators. The accuracy of the sending process and localization strongly depends on the area and infrastructure, as well as on the bluetooth broadcasting software implied.

Proximity marketing software is quite popular with chain stores, for example. They have GSM-based systems offered by local mobile providers. This enhances their call coverage, allows an operator to track down customers that enter shops and see for how long they remain there, but most importantly, enables the sending of special offers or other commercial information to the mobile devices within the shop.

This is probably the most direct marketing channel, because of the close contact with the potential buyer that it implies, and multi-national companies include the acquisition of bluetooth broadcasting software within their marketing plan. The first generation of proximity marketing software operating devices was able to reach phones, PDAs or laptops within a 20-meter range. However, this range has increased greatly ever since the breakthrough of the practice, in 2005.

If a person owns a bluetooth-compatible cell phone, for example, and it has its “on” option active, he or she will see a message on the screen of his or her phone. This can vary of course, but essentially, it will ask them if they agree to receive promotional content from a certain company that is willing to advertise. Choosing “no” ends the process there and then. The pop-up vanishes from the screen of the phone. In addition, if the end user chooses to ignore the ad or simply fails to see it, it will surely disappear when he or she is out of the area in which the bluetooth broadcasting software is active. Choosing “yes” allows the content to download onto the phone and the person to view it. This is an essential feature of proximity marketing software – it is not aggressive or spam-like, but permission-based.

Bluetooth usually offers a download speed around 50 kb/sec, although this can vary depending on the quality of the phone and other factors. Generally, however, a 1mb video takes around 20 seconds to download completely. Everything is, obviously, free of charge for the end user. Some proximity marketing software associates with Java, in the sense that receivers need to have it enabled on their devices in order to view fully the material. This also means that only those who choose this will receive the content.

Article Source: http://www.upublish.info

About the Author:
Clint Jhonson
Proximity marketing software is the key feature to having a successful advertising campaign, and combined with other means, it can reach amazing results. The hardware part of the issue is simple – there are specially designed phones that can deal with the issue. Nevertheless, the bluetooth broadcasting software makes all the difference.

Keywords: bluetooth+broadcasting+software, proximity+marketing+software, bluetooth, GSM-based+systems

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