Higher Search Engine Rankings in Five Proven Steps

By: Daniel Z. Kane Posted on: 2007-08-04 ** Print Article ** ** Copy Article ** - Category Feed

Article Summary: There may be millions of websites on the internet, but getting to the top of the search engines for two or three keywords isn't as difficult as you might think. Remember that even though lots of sites may include the keywords for which you wish to rank highly, the keywords in question do not necessarily represent the primary subject of those sites. For instance, if you are an automobile dealer w

There may be millions of websites on the internet, but getting to the top of the search engines for two or three keywords isn't as difficult as you might think. Remember that even though lots of sites may include the keywords for which you wish to rank highly, the keywords in question do not necessarily represent the primary subject of those sites. For instance, if you are an automobile dealer with a website, assuming the site is well written, you really don't have to worry about competition from the thousands of websites on which someone writes a few sentences or a paragraph about his or her car.

The fact is, not many of the webmasters who seek rankings for the same keywords you've chosen will be formidable competition either. Most don't know enough, and many others will think there job is complete after a few months of promotion. It's not.

Are you willing to keep working on your site's search engine rankings? If so, you can keep moving up the search engine ladder. And, probably faster than you think. Just do these five thing.

1. Be sure you have good meta tags. There are lots of websites which will give you the basics of writing good meta tags and even create them for you; just do a search to find them. Remember that your top keyword or two should be in your title tag, and that you choose the keywords in your keyword tag carefully. Your description meta tag should give potential visitors a reason to want to come to your site.

2. Subscribe to at least three or four of the many good, free website promotion and marketing email newsletters. Among my favorites are the LED Digest at http://www.led-digest.com/content/view/52/77/, Site Reference at http://www.site-reference.com/, and Search Return at http://www.searchreturn.com/subscribe.shtml. Remember that all three have archived editions; read them if you have time.

3. Find a prominent place on your website to add social bookmarking icons that will enable your visitors to quickly and easily help promote it. Among the sites that will generate code for the icons is http://www.addthis.com/bookmark.php.

4. Create brief (250-350 word) articles related to the subject of your website or closely related subjects. Then, submit your articles to at least 15-20 article submission websites...more if possible. You can submit manually, but I recommend that you use a service or buy submission software allowing you to submit to well over 500 sites. It's worth the minimal investment required...here's why. With an author's box which includes a link to your site, like my author's box below, every webmaster who reprints your article will be giving you a link; a link that can help raise your rank in Google, Yahoo, and MSN. And, one article can generate hundreds of links for you. If you write a few slightly different versions of each article, you can get an even better search engine "bump" when they are published.

5. Engage in an ongoing, aggressive link building campaign. Submit your sites to at least the four or five top search engines and every relevant directory with reasonably high Google Page Rank. Then, use a tool like the one on http://www.webuildpages.com/cool-seo-tool/ to see which sites link to your competitors, and ask them to link to you. Or, you can hire an agency (including the one who offers the free tool listed above) to obtain links for you.

The activities suggested above do not represent everything you can do to maximize your search engine rankings. But, in my opinion, they are the most important steps you can take to move your search engine rankings high enough to generate the quantity and quality of website visitors that can guarantee the success of your site.

Article Source: http://www.upublish.info

About the Author:
Daniel Z. Kane
Daniel Z. Kane has six websites with top ten search engine rankings. He offers all website owners a free, ten lesson course on website marketing . One of his top ranked sites is on online colleges .

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