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Another free Sales article for you by Donald Yerke
Titled: Give me Leads or Give me Death
Give me Leads or Give me Death
Article Summary: That sales opportunity that leads to so much money looks oh so tempting. This is easy money you make just for going out and talking to some people. A delicious piece of cake job that you want a slice of. Sounds like an opportunity that is too good to be true.
Yow can't wait until Monday morning when you can call in about that fabulous unbelievable salesperson interview. Is it fate or a golden chance that you were hired. Just now you fell into the salesperson death trap.
Your sales manager is a wonderful guy with about a dozen agents under his wing. Initially he works on your mind daily. How top of the line your products are. Heck, they almost sell themselves. Rapidly you become mentally wounded, finding your sales manager is not going to provide leads. You are go to dig up your own or dig your grave..
From wonderful, your manager becomes slave driver. Under the law of "all salespeople must do it", you are handcuffed into writing out a list of 100 leads. These are names of friends, relatives and their relatives, neighbors, former work acquaintances, and your fellow church goers. That now becomes the game plan for your revival. You should get plenty of sales opportunities. How does your manager call these 100 sales leads. These are names and addresses of people you merely know or know of. Your 100 person lists gets you pity sales from acquaintances from not wanting to see you fail so soon,.
Every night before you go to rest, you always see clouds of career death looming overhead. The self termination of 85% of salespeople occurs within 18 months after being hired. In the office you notice the seats in the office are occupied by newer agents with new phone directories. This projects rather strange and spooky feelings. (Almost like a funeral parlor). It is not just you, it is like a plague sweeping across the helpless new salespeople.
The truth stinks of rotting meat. Where are those leads you were told about in the interview? Your sales manager barks at you for not getting referrals, and for not talking to enough acquaintances.. You too are provided with a death valley phone directory to start cold calling for leads. When unknown people object to seeing them, your sales manager crushes your ego, saying if you were more persistent you could have got a lead. You start to think your company, agency, and manager want you to sink six feet under.
It's plain not right when your sales manager is constantly behind closed doors interviewing for new salespeople. Shouldn't he be working leads with you and his other salespeople?. You observe new agents are dropping quicker than a fly, but the ones that fail, pass on without a memorial service. Fresh "new blood" keeps arriving, but what about all the missing bodies?
The hard to face facts creep into your no longer immune system.Your sales health is failing from lead deprivation. It does not matter how great a salesperson you may be, it you do not have any leads, you can not make any sales. Caught in a mine field, either you must surrender, or borrow $1,000 from a family member. If you want to make money in sales, you have to use your own seed money to survive and prosper. You need leads to sell, not a phone directory for random prospecting.
It is actually a very easy formula to set up your lead system. A fair number of leads + decent quality = more sales presentations = more sales income. Injecting quality leads is started by finding a list broker. He can match up a list of 2,500 possible prospects who might be interest in your products. He can also connect you with a combo large mailer /printer. The person arranging your sales pieces is helpful in the wording of your sales piece to mazimize your response. 2,500 inexpensive postcards are printed with your message.
FINALLY GETTING LEADS. Have 1,250 sales pieces mailed now. The next batch of your 1,250 sales pieces should be sent out 10 to 12 days later. Your first batch of leads produces 12 to 15 responses. These people are eager to talk with you. Just 7 sales interviews should result in 4 quality sales. For you this means a sales income of $2,500.00 in commissions. Quickly pay off $100 on your loan, and invest another $1,000 before the second batch of leads come in. With stubborn determination you plan out how to keep from being buried alive.
First you start digging yourself out of the grave. At this point 2 sales miracles will automatically happen. You quickly get more experience leading to a higher rate of appointments. This causes more sales at higher amounts.
The devil was your sales manager, agency, and company. They were working against you. If you leave they get all your business and future compensation. YOUR SAVIOR WAS GOOD LEADS
Article Source: http://www.upublish.info
About the Author:
Donald Yerke
You have heard the saying that the more you know, the more you realize you don't know. Don Yerke likes to concentrate on what you don't already know or what no one else dares to print. Tell it like it is, and more people listen.. The website address is http://www.direct-marketing-mailing-lists-brokers.com . Check out right now the abundance of captivating and stimulating articles. It's a website worth bookmarking.
Keywords: sales leads, leads, sales, appointments, presentations, skills, prospecting, saes agent, sales, new, production, sales, company, agency
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