Get Listed or Get Shot: The High Risk Merchant's Guide to Advertising Online

By: Gerri Bryce Posted on: 2007-09-13 ** Print Article ** ** Copy Article ** - Category Feed

Article Summary: Six decades ago, thousands of people who were found on a rich German businessman's record book were brought out from Auschwitz and into a quasi- World War 2 bullet manufacturing company not to work, but to have their lives saved. Fast forward six decades again, and we are into the the same dog-eat-dog world where online content is king. The question is, have you had yourself listed lately?

Six decades ago, thousands of people who were found on a rich German businessman's record book were brought out from Auschwitz and into a quasi- World War 2 bullet manufacturing company not to work, but to have their lives saved. Fast forward six decades again, and we are into the the same dog-eat-dog world where online content is king. The question is, have you had yourself listed lately? Sure, it's not a life and death situation like Schindler's time, but if you're a high risk merchant, the least you can do is sit down and wait till customers (errr...Gestapos?) find you. Don't be caught off guard. One of the smartest thing you can do as an online entrepreneur is to get your business listed.

The natural law states that wherever there's an open space, people will always fill it up with something. Think: table tops and your garage. Merchant directories do the same thing, so don't feel a twinge of guilt. There are tremendous benefits at your disposal once you get your business advertised in these networks. You get: