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Another free Marketing article for you by Justin Bryce
Titled: Email Marketing - No. 1 ingredient
Email Marketing - No. 1 ingredient
Article Summary: The advances in technology over the last twenty years have drastically changed the marketing mix. These days almost everyone has an email account and many companies have successfully channeled this as yet another opportunity for reaching their customers. When thoughtfully integrated into your marketing plan, email is a valuable tool.
As technology advances there are more and more chances to connect with your customers. These days almost everyone has access to email and a large number of businesses have successfully created email marketing campaigns. A tool this important should be fully integrated into your overall marketing efforts.
A successful email campaign starts with a list of emails. This seems like a silly thing to point out, but your list is crucial. Figure out how to get an email address at every point of customer contact. Whenever you ask for other information, ask for email. Create a prompt in your telemarketing. Insert a question about email in your direct mail, business reply cards at checkout, and everywhere else you can think of. Make sure you prominently place opt-ins on every page of your web site. As more customers voluntarily share their email addresses with you, your list grows more and more valuable.
While traditional marketing is generally a one way communication, email holds the capacity to start a dialog with your customers. Brainstorm ways to start that conversation and solicit feedback. Quizzes and surveys can tease out the motivations and impressions of your customers. Track which members of your list follow your links to promotions in other media. This is crucial information that will shape your traditional marketing methods.
Often, people research a product on line and then purchase it from a brick and mortar store. This grants an excellent opportunity to track the success of marketing exposure in another media. For example, when you track discount codes and links to printable coupons distributed by email you can absolutely measure the success of that campaign. When you know which approaches are successful then they can be repeated. You can also measure success by segment. Did you get better response from different zip codes? This knowledge allows you to concentrate your other ads in the areas with the most potential.
Whereas your overall strategy may be more generalized, email allows for a high level of customization in your marketing efforts. You can use this customization capability to highlight specific offers. For example, using your customers� profiles, you can point out specific offers in catalogs or on your web site. Use the customization possibilities to more sharply focus different aspects of your campaign on specific market segments. Use each marketing channel to target an individual throughout the customer cycle in order to bolster brand loyalty.
If you are going to use email for marketing, it is crucial that you fully incorporate it into your overall marketing campaign. It should have the same look and feel as your other marketing efforts and should play a specific role. If email is handled by another department or just added on, then you run the risk of looking sloppy and confusing your customers. Determine the timing of email messages related to the larger campaign. Should it hit simultaneously with your print and television ads? Perhaps you can use it as a sneak peek for more loyal customers. Maybe it can be a wrap up to a successful campaign. If planned well, the email component of your marketing efforts can become a crucial piece.
When used as one of many available marketing tools, email can significantly augment your campaigns. Use your email list to create more targeted versions of your marketing efforts. Customization helps personalize and focus your message to different market segments. Make sure email is thoughtfully incorporated into your marketing campaign and not just an afterthought and it can be a crucial asset to your efforts.
Article Source: http://www.upublish.info
About the Author:
Justin Bryce
Learn how to write Emails That Sell and make the most of your Email Marketing with Justin Bryce. Justin is the founder of Emails That Sell and has made $3,457 with just one email. Learn more at:
http://www.emailsthatsell.com
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