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Effective Print Marketing - Leaflet Drops

Article Summary: Print Empire have been managing flyer-drop campaigns for a long time, and have perfected this science—and art. We know what kind of leaflets people read, their responses to certain key phrases, and how to craft a message so that it stands out in the sea of leaflets they will receive in any given month. A Consistent Approach: We are marketing strategists. All our marketing messages are cohesive, and are designed to reinforce each other on different platforms. Your flyer, your website, your telemarketing group will all be orchestrated into one memorable and effective marketing campaign. So ev

Yes, the information age has ushered in a lot of new marketing methods, but certain tools have stood the test of time and are just as effective as their modern counterparts.
An example? Leaflet drops. Door to door marketing continues to be one of the most successful and cost effective ways to reach your target market. Look at the results of a recent study done by the Direct Marketing Association:
* 62-71% of consumers find door drops useful.
* 48% have visited a store, bought a product or sent for information as a result of a door drop.
* 79% keep, pass on, read or glance at door drops.

A Clear Message:
Leaflets are not novels. Too many marketing amateurs try to say everything on a small flyer, and end up being so wordy and downright dull that the reader throws it into the waste basket after three sentences.
We know how to get the heart of a message and translate it into clear, memorable and effective sound bytes. We know what information to leave in, and what to leave out. We know how to pique their interest and call them to action. We know how to turn that tiny piece of paper into a sale.
Yes, the information age has ushered in a lot of new marketing methods, but certain tools have stood the test of time and are just as effective as their modern counterparts.
An example? Leaflet drops. Door to door marketing continues to be one of the most successful and cost effective ways to reach your target market. Look at the results of a recent study done by the Direct Marketing Association:
* 62-71% of consumers find door drops useful.
* 48% have visited a store, bought a product or sent for information as a result of a door drop.
* 79% keep, pass on, read or glance at door drops.

A Clear Message:
Leaflets are not novels. Too many marketing amateurs try to say everything on a small flyer, and end up being so wordy and downright dull that the reader throws it into the waste basket after three sentences.
We know how to get the heart of a message and translate it into clear, memorable and effective sound bytes. We know what information to leave in, and what to leave out. We know how to pique their interest and call them to action. We know how to turn that tiny piece of paper into a sale.
Yes, the information age has ushered in a lot of new marketing methods, but certain tools have stood the test of time and are just as effective as their modern counterparts.
An example? Leaflet drops. Door to door marketing continues to be one of the most successful and cost effective ways to reach your target market. Look at the results of a recent study done by the Direct Marketing Association:
* 62-71% of consumers find door drops useful.
* 48% have visited a store, bought a product or sent for information as a result of a door drop.
* 79% keep, pass on, read or glance at door drops.

A Clear Message:
Leaflets are not novels. Too many marketing amateurs try to say everything on a small flyer, and end up being so wordy and downright dull that the reader throws it into the waste basket after three sentences.
We know how to get the heart of a message and translate it into clear, memorable and effective sound bytes. We know what information to leave in, and what to leave out. We know how to pique their interest and call them to action. We know how to turn that tiny piece of paper into a sale.
Yes, the information age has ushered in a lot of new marketing methods, but certain tools have stood the test of time and are just as effective as their modern counterparts.
An example? Leaflet drops. Door to door marketing continues to be one of the most successful and cost effective ways to reach your target market. Look at the results of a recent study done by the Direct Marketing Association:
* 62-71% of consumers find door drops useful.
* 48% have visited a store, bought a product or sent for information as a result of a door drop.
* 79% keep, pass on, read or glance at door drops.

A Clear Message:
Leaflets are not novels. Too many marketing amateurs try to say everything on a small flyer, and end up being so wordy and downright dull that the reader throws it into the waste basket after three sentences.
We know how to get the heart of a message and translate it into clear, memorable and effective sound bytes. We know what information to leave in, and what to leave out. We know how to pique their interest and call them to action. We know how to turn that tiny piece of paper into a sale.
Yes, the information age has ushered in a lot of new marketing methods, but certain tools have stood the test of time and are just as effective as their modern counterparts.
An example? Leaflet drops. Door to door marketing continues to be one of the most successful and cost effective ways to reach your target market. Look at the results of a recent study done by the Direct Marketing Association:
* 62-71% of consumers find door drops useful.
* 48% have visited a store, bought a product or sent for information as a result of a door drop.
* 79% keep, pass on, read or glance at door drops.

A Clear Message:
Leaflets are not novels. Too many marketing amateurs try to say everything on a small flyer, and end up being so wordy and downright dull that the reader throws it into the waste basket after three sentences.
We know how to get the heart of a message and translate it into clear, memorable and effective sound bytes. We know what information to leave in, and what to leave out. We know how to pique their interest and call them to action. We know how to turn that tiny piece of paper into a sale.
Yes, the information age has ushered in a lot of new marketing methods, but certain tools have stood the test of time and are just as effective as their modern counterparts.
An example? Leaflet drops. Door to door marketing continues to be one of the most successful and cost effective ways to reach your target market. Look at the results of a recent study done by the Direct Marketing Association:
* 62-71% of consumers find door drops useful.
* 48% have visited a store, bought a product or sent for information as a result of a door drop.
* 79% keep, pass on, read or glance at door drops.

A Clear Message:
Leaflets are not novels. Too many marketing amateurs try to say everything on a small flyer, and end up being so wordy and downright dull that the reader throws it into the waste basket after three sentences.
We know how to get the heart of a message and translate it into clear, memorable and effective sound bytes. We know what information to leave in, and what to leave out. We know how to pique their interest and call them to action. We know how to turn that tiny piece of paper into a sale.
Yes, the information age has ushered in a lot of new marketing methods, but certain tools have stood the test of time and are just as effective as their modern counterparts.
An example? Leaflet drops. Door to door marketing continues to be one of the most successful and cost effective ways to reach your target market. Look at the results of a recent study done by the Direct Marketing Association:
* 62-71% of consumers find door drops useful.
* 48% have visited a store, bought a product or sent for information as a result of a door drop.
* 79% keep, pass on, read or glance at door drops.

A Clear Message:
Leaflets are not novels. Too many marketing amateurs try to say everything on a small flyer, and end up being so wordy and downright dull that the reader throws it into the waste basket after three sentences.
We know how to get the heart of a message and translate it into clear, memorable and effective sound bytes. We know what information to leave in, and what to leave out. We know how to pique their interest and call them to action. We know how to turn that tiny piece of paper into a sale.

Article Source: http://www.upublish.info

About the Author:
Deren Stevens
Deren Stevens is Managing Director of www.PrintEmpire.co.uk – the Print, Design and Marketing Specialists in the UK, offering low cost, high quality full colour printing such as flyers, leaflets, letterheads and business cards .