Directory Submission Tactics for Geo-Targeting

Directory submission is a useful tactic to employ during your local search engine optimisation or other geo-targeting campaign. Whether you are targeting a global, national or local audience, directory submissions can be used to gain geo-specific recognition from visitors and search engines, and become an integral part of your search engine marketing campaign.

A directory submission that is evaluated on its geographical implications can pull in the buying customers that might have otherwise overlooked your website. A geo-targeted directory submission also serves to carve out your niche in the faces of the search engines. Commingled with optimized keywords, tags and advertising, a geo-targeted directory submission will contribute to forming a clear picture of your website for the search engines to evaluate. The more clearly defined your website is, the more likely it is to show up in the search engine results page to a relevant query. With over a trillion web pages being scanned by search engines, clearly defining your website from every angle will push you past your lackadaisical competitors.

Directory yellow pages are the most recognizable form of geo-targeting. In a global campaign, it might be required to list your website in international directories as well as multiple national directories. In a local campaign, submitting your website to local directories is far more advantageous than submitting your website to international directories. There are many websites providing yellow page directories, and determining which yellow pages your target customers are most likely to use is one of the first evaluative steps in your directory submission research. The company that prints and distributes the local yellow page phone books is likely to be the company that has the largest yellow page audience for that region.

Yellow pages are, however, not the only type of directory submission that enhances your search engine marketing and website optimisation. You should also consider local government directory submissions. Many state, county and city websites encourage directory submissions that provide access to information that residents and potential visitors would be interested in. A local chamber of commerce will likely encourage a directory submission from a business that serves the area they represent. Local college and university websites are also a resource for geo-targeting with a directory submission, as are local libraries. Newspapers, national or local, are another source to evaluate for directory submission. Today most newspapers have websites that carry a regular readership. Check the newspaper websites to see if they have directories available as local guides for their readership.

Your website should be optimized to complement your directory submissions, and your directory submissions should be carefully prepared to complement your website. If your web design permits, put your geographical keywords and business address on your home page to strengthen your overall geographical presence. Search engines are still the most popular way for users to search for information - local or not. Optimizing for the main search engines using directory submissions and geographical information will give you the opportunity to be included in geographically specific search term queries.

Directory submission is useful for search engine optimisation and search engine marketing. Creating a directory submission strategy that is aligned with the geographical interests of your website will give you an advantage over your competitors and assist in the creation of a well-defined website for the search engine eyes. Search engines are now used more frequently than burdensome printed yellow pages for finding local and non-local information. If you want your website to be in the eyes of the potential customer - spend time geo-targeting your directory submissions. A website that uses a directory submission to reach their customer at the locale of the customer's preference is the website that has aced their geography lesson and will be rewarded with an influx of new website visitors.