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Another free Service article for you by Eric Menzies
Titled: Customer Service Lessons Yield Profits
Customer Service Lessons Yield Profits
Article Summary: You can profit from your business mistakes. Here is the information you need to learn and profit from your mistakes.
Are you aware of how the marketing of your business can benefit in the long run from your mistakes in the past? Educating yourself from these past mistakes may provide you with precious marketing tools for the future. It is always our endeavour to ensure the best of services to our clients and we may believe we are doing so. But the fact remains that it is impossible to guarantee satisfaction to all our clients.
If your merchandise and services are superior and you get along well with people, you are probably satisfying the majority of your clientele. Nevertheless, no matter how hard one tries, one can never achieve a 100% success rate. What is crucial is gaining an understanding of why some consumers have abandoned your company. It is necessary to learn how your marketing or customer service functions alienated these people and then correct any past errors if you don't want to have similar experiences down the road.
All businesses want to have happy customers,but, studies show 95% of unhappy customers do not complain back to the business their unhappy with.Sure it is nice not to have to deal with those complaints. But, if you don't deal with unhappy customers you will never see them again. And remember even if you never hear from them again they will spread the word to others about your business and that will hurt your business.
For every person that complains, there are about 25 people who are dissatisfied in most businesses that never raise an issue. There is a considered loss of 25 times the number of customers who complain about the service. Allow the 90% plus people that may have continued to buy from your business if only you solved their complaint in a timely manner as sufficient motivation!
You must realize that setting up a system in order to monitor customer feedback regarding your business counts as one of the most critical things you will ever need to do. The nice thing, though, is that it is not terribly hard to do. You will need a system which keeps track of customers and how frequently they buy from you. It is also vital that you possess their contact info. Once you've got that foundation, you may put together a system to ask actively for feedback from customers regarding their experiences with your business. Clearly, gathering all of this means you must work out every detail, but overall, the approach is quite simple. It is a shame that many business owners have not bothered to take the time to do this.
Article Source: http://www.upublish.info
About the Author:
Eric Menzies
You can get a free copy of my latest ebook by clicking here: The 7 Keys To Business Marketing Success. Eric Menzies writes about Business Marketing at http://www.BizRave.com
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