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Another free Marketing article for you by Lorraine Ball
Titled: Company Newsletters
Company Newsletters
Article Summary: Are you thinking about starting a customer newsletter?
If done well, newsletters are a great way to touch your customers and
potential customers. Over time, your newsletter builds credibility. It
helps create a sense of familiarity with your organization.
Company Newsletters - Are you thinking about starting a customer newsletter?
If done well, newsletters are a great way to touch your customers and
potential customers. Over time, your newsletter builds credibility. It
helps create a sense of familiarity with your organization.
The following tips apply equally well to printed or electronic newsletters.
Customer Focused Communication
Think about your customer's issues, questions and interests. Focus on
information is interesting or relevant to them! As you develop content you
may discover the most interesting thing you have to say, ahs nothing to do
with you, your organization, or your team.
Sometimes the most valuable thing you can provide potential customers is
general information which demonstrates your overall knowledge or position as
a business resource.
For a fitness instructor, sending information on healthy lifestyles will
create a reason for your audience to read your publication. Marketing tips
from an advertising agency, or color trends from an interior designer
position the firms as organizations on the leading edge of their respective
industries.
What do you know that will be relevant to your clients?
Special Offers
Once you get the reader's attention with something valuable, you have earned
the right to make a special offer or provide a coupon that is only available
from your newsletter. If you make this a regular sections, interested
consumers will look forward to reading your publication.
Create a sense of urgency with short-term offers or coupons with an
expiration date. The "use it or lose it" approach is more likely to make
the phone ring, today.
If you do include offers, be sure to track the results. The coupon
redemption will give you insight into who is actually reading the
newsletter, and provide a great test of different offers. The ones which
generate response are worth repeating .Over time you will be able to modify
your offer to maximize the number of calls you receive from serious,
potential customers.
Introduce Your Company
Newsletters are an ideal venue to help potential clients get to know the
people behind the brand. Consider a short feature on one of your employees
each issue.
Make your stories personal so customers learn what separates you from your
competitors. Do you sponsor the local soccer team? Are your employees
involved in the community? What are the values driving your business?
Invite User Generated Content
The new buzz word on the net is "user generated content" (UGC). In
reality, newspapers with their letters to the editor have been inserting UGC
for years. You can do the same thing, with surveys, and requests for
suggestions. Your readers will look for your next issue with anticipation to
see if their comments are included.
Getting Started
Your newsletters don't have to be long. Limit it to 2-4 articles for a
printed document, 350 words for an electronic one. Remember this is not a
one shot program. You will tell your story over a series of issues.
There are many on-line tools which simplify the process of creating and
distributing your newsletter, whether you use electronic or printed
versions. The trick is to get started, and have a plan to continue
providing content on a regular basis.
Article Source: http://www.upublish.info
About the Author:
Lorraine Ball
Lorraine Ball can be found at Roundpeg, a small marketing firm, based in Carmel, Indiana. Along with an extraordinarily talented team, she shares what she knows about marketing - helping small businesses, become big businesses.
Keywords: Marketing, Small+Business, Networking, Business
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