Brochure Printing - written by Luke Faragher

What is Brochure Printing?

Print marketing is a popular solution for many businesses and brochure printing has proved to be one of the most effective forms of print advertising.

Companies will often choose to use brochures for their print marketing solutions as they offer a wide range of options and bespoke packages so you are in full control of your promotional or informative brochure.

Types of Brochure Printing

Brochures, or pamphlets, are usually presented in high colour and high quality finishing with a variety of folding options to consider.

Firstly, there is the single sheet brochures, which can have a bi-fold. This means a single sheet that is printed on both sides and folded into halves. This is one of the most popular options thanks to its simplicity and ease of use.

The tri-fold brochure therefore is similar to the bi-fold but will be folded into thirds rather than halves. A bi-fold brochure will typically end up with four panels whereas a tri-fold will end up with six.

Other folding methods include the the accordion or the 'Z-fold' method. These are ideal for larger size sheets like detailed maps or posters.

The choice of brochure presentation largely depends on the amount of information and how you wish to display it.

Brochures also have the advantage of a large range of colour and finishing options, choose the one that is right for your business and benefit from the high quality result.

The Advantages of Brochure Printing

There are several advantages for choosing to use brochure printing for your advertising needs.

First and foremost there is the issue of cost. Brochure printing is a cost-effective solution as the more you print, the more you save! This unique offer allows you to develop more brochures and save money, an ideal solution for any business.

There is also the wide capabilities of bespoke brochures. Choose exactly what you want in your brochure and how you want to present it. This option allows you to put your stamp on your promotional tool as well as really letting customers associate a personality to your brand.

There is the additional bonus of brochures being so portable they can carry on your message even when you aren't there. This is an added advantage that other advertising techniques cannot offer, the brochure is portable enough to put in your pocket and can even be passed on to other interested parties.

The Future of Brochure Printing

The future of brochure printing looks bright in these financial times where budgets for advertising is particularly low. Why not choose to save money and continue to advertise rather than let your competition get ahead.

Brochures offer the solution of cost effective advertising whilst at the same time creating an eye-catching, individual promotional tool for you to distribute at will.

By choosing a brochure for your marketing needs you are creating a more personalised touch to your business. You are able to promote your business based on your design and creativity. However if you would like someone else to design your brochure that is also possible.