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6 Business Card Don'ts

Article Summary: Business cards are starting to become lost in our era of technology. Why give out a business card when you can just email your information to someone?

Business cards are starting to become lost in our era of technology. Why give out a business card when you can just email your information to someone?

Because, they still serve an important function. Yes, most people carry their laptops and BlackBerrys around, but not at social events. Not when they’re running to the dry cleaner. It doesn’t take a lot of time to hand someone a business card – you don’t have to wait for it download onto some device. People can just slip it in their pocket.

Even though business cards serve an important function, do they still work? Yes, if you avoid the most popular business card mistakes. Don’t scrap your business card printing budget – read on to see what not to do when creating your business card.

Don’t print your own. Just because you can doesn’t mean you should. Especially if you want full color business cards. It’s better to leave that up to a business card printing company. You don’t want to take a chance on looking unprofessional in something that’s so easy to use to build your credibility. Business card stock that you buy at the store is usually thinner than what you’ll get at a professional printing company – if your card feels cheap and is of poor quality, what does that say about your products?

Don’t use a huge font size. Bigger does not equal better. Don’t try to take up the whole space of the business card with your text. Bigger text tends to look amateurish.

Don’t include your photo, unless you’re in real estate. Real estate agents are really the only people that should have photos on their cards. You can still have full color business cards without including a picture. Your logo probably has color in it – that should be enough for such a small space.

Don’t get too close to the margins. You don’t want text that almost runs off the card. Again, this looks amateurish. Plus, the sides of business cards tend to get dirty and rubbed raw from being in wallets. You don’t want your information to disappear just because you didn’t give it enough space.

Don’t keep the cards in their box. Get them in your pocket, on your desk, in your car – anywhere that will encourage you to distribute them. Business cards won’t do you any good if you don’t get them out to people. And when you do hand them out, don’t be afraid to give out more than one to each person. This way when they’re touting your great product to a friend, they’ll have an extra card to give to that friend.

Don't use your business cards if your information has changed. Nothing looks more unprofessional than written-in information over scratched out information. Take the time and money to print new business cards if your information changes. It will save you money in the long run with all the customers that you wouldn’t have gotten but did because you printed new business cards.

Article Source: http://www.upublish.info

About the Author:
Colleen Davis
For more information, you can visit this page on business card printing and full color business cards