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5 Free Publicity Tips inspired by celebrities

Article Summary: Jessica Simpson, Madonna and Paris Hilton.

Jessica Simpson, Madonna and Paris Hilton.

Love them or hate them, these ladies are major power-brokers of a gem that is more scarce and precious today than diamonds: Attention.

Regardless of how talented you are or how great your service delivery, you know that you must get the word out, if you want to attract customers. Here are 5 Power PR tips that you can apply to get your business and ideas, the attention and name recognition that you deserve

1. Got personality? Then let it shine

Drop the grey, corporate speak already, let your own unique personality shine. Share more about your story. What personal challenges did you overcome to get where you are today? Are you a natural at what you do? When did you realize that you were going to make this your chosen career?

2. Share your problems and challenges

Jessica Simpson's popularity soared when news of her crumbling marriage surfaced. We can relate to others who are facing problems that we have struggled with ourselves. So inspire and bond with your target audience by sharing your own personal battles and triumphs.

3. Develop your own satisied clients into active, vocal fans.

Their average fan, can give you the latest news on Paris, Madonna and Jessica in a flash. You must leverage your satisfied customers to tell your story.

When you receive glowing praise from a customer, do more than just say thank-you. Get them to send in a letter, preferably along with a picture of them using your product, that you can use as a testimonial. This is known as leveraging social proof.

4. Be fresh and creative when developing your marketing message

Madonna continues to hold interest as she developed a real talent for repackaging her image decade after decade by pushing the boundaries. You can step outside your industry soap box. Support local charities with more than just a check, start up your own awards service, start a podcast.

5. Escape the -perfection trap- Name any major talent that Paris Hilton has? At best she's an ok actress and a sub par cover singer, but she does not let that stop her from putting her work out there. Stop waiting for your ideas, projects to be perfect, they will never be. Do the best that you can to get your ideas out there and let your audience tell you what they want more of.

It used to be that having a quality service or product was enough to get customers to beat a path to your door. Not anymore. As the level of advertising noise continues to rise, finding a way to get noticed in your marketplace is becoming harder and harder.

A greater use of free publicity strategies is a low budget method to reach your audience as they become more time strapped, ad weary and cynical.

So how can a real estate agent, a chiropractor or ambitious entrepreneur tap into the publicity goldmine, if they lack an heiress' fortune to hire a publicist on a $10K monthly retainer?

Simply leverage the awesome power of free web2.o publicity and the hot popularity of web2.0 sites like myspace.com

The key is the ability to win the web2.0 publicity game. The lowest hanging goalpost in the web2.0 free publicity game is My Space.

The best part is that MySpace makes getting into the free web2.0 publicity game quick and easy. It is free to join myspace.com and you can establish your online presence in a matter of five minutes or less, with a host of free tools that MySpace places at your fingertips. See you on myspace.com

Article Source: http://www.upublish.info

About the Author:
Michelle B. Williams
Start Cashing In on the MySpace Free Publicity Goldmine. Make sure you get your Free AUDIO on How to get Free Publicityon MySpace. Warning:Getting many Friends on MySpace is just the beginning of Life as a MySpace Legend.