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Titled: 3 Killer Strategies to Sell More in Telemarketing during an Economic Recession
3 Killer Strategies to Sell More in Telemarketing during an Economic Recession
Article Summary: In telemarketing, you need to address your prospects deepest desires and needs, do this and your sales will sky-rocket.
Do you want to know the 3 "hot buttons" that will have your prospect scampering to buy your product, or sign up for your service? Do you want to know what nearly all of us have in common and are looking for?
It is a common belief that during an economic recession, business will slow down and there would be less sales. As a telemarketer, whether you are selling a product or service you will need to adapt to the market conditions.
To a certain extent telemarketers are entepreneurs, you will have to search for oppurtunites to sell your stuff. Those that excel at telemarkeing have a keen understanding of market needs and are able to structure their pitch accordingly.
If you can adapt your pitch to mirror your prospects deepest needs and desires, he would resonate with what you say and greatly increase your chances of making a sale.
I will now reveal to you the "Hot Buttons" of your prospect that will address those vital needs and turbocharge your sales success, take these into consideration before you pitch and you will find a dramatic improvement in results:
1. Save Cost - Lets make a comparison, if you invest USD 100 in this product, it will help you save USD 10 000. This is simple, if your offering can save your prospect alot of cost for his company or himself and has the evidence to do so, he would grab it immediately.
Let's say you were telemarketing a seminar and you had this really hot trainer that has consulted for a number of Fortune 500 companies and saved them millions of dollars in the process. Let your prospect know of this, it is proof your product works.
2. Save Time - We are lliving today in a time starved society. We have more technology and better standards of living, yet we have less time then ever before. You know what commodity is even more valuable then money? It is time. I bet if you had the choice, you would rather spend your time at the beach sipping a Pinacolada instead of working at the office.
If your offering has the ability to save alot of time for your prospect,let him know. Let's say you were telemarketing some special edition personal organizer. And this organizer was used by some famous CEOs to organize their schedules. Let your prospect know how much time he can save using your product.
3. Feel Good Factor - When you speak to prospects, they rarely respond to your product features. They would respond to the benefits of your product. But if you boil it down to the very essence of it all, they make a purchase decision on the basis to whether it would increase the chances of them feeling good about themselves. In a very evolutionary way, we are drawn towards pleasure and seek ways to reduce pain.
To give you an example, let's look at credit cards. If you know the millions of dollars spent on marketing credit cards, you will be shocked. What is the marketing message they give you? Subscribe to my credit card and you will be respected, adored, admired, loved and be one of the privileged few. Millions of dollars in credit card marketing are spent each year so you associate its use with pleasure. Use the feel good factor, and you will have prospects itching to sign up for your product.
If you take these 3 "Hot Buttons" in consideration and work it into your sales pitch, you will find your sales rocket. These are universal principles that have sold millions of dollars of products and you too can harness it's power.
Article Source: http://www.upublish.info
About the Author:
Alan Tan
Alan Tan is a telemarketing expert and author specializing in developing strategies to close more sales through the telephone. Discover how to sell more corporate training events by telephone at: http://seminartelemarketingsecrets.com
Keywords: B2B, sales, telemarketing, telesales, telephone+sales, pitch, cold+call, hot+button, recession
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