2 Reasons Attraction Marketing can FAIL - written by Steven Magill

Two Problems with Magnetic Sponsoring

Attraction Marketing is a powerful concept that has actually been around since the beginning of time. Think about it, have you ever met someone who inspired you? Have you ever met someone who has whit, charm, and charisma? These are just a few of the many attraction marketing characteristics. The beauty of online marketing is you have more tools and resources to help you become a leader, faster! Attraction Marketing is not fool proof, the challenge is? Well, its not easy, and it requires a lot of work. The amount of work required to develop the skills necessary is different for everyone based on two things. The first, the level of their skills and competencies required to become a leader. The second, the quality of system and mentor the person has decided to learn from. It's critical you have an excellent mentor and someone who will hold you accountable to your goals.

How does Attraction Marketing help cold calling? Cold calling is not much fun for most people. The other challenge, is you typically find less qualified prospects with these methods. The great news is that you now have more tools to market both the warm and cold markets. The key is to attract, rather than to pressure. Attraction marketing puts the fun back into the prospecting. A key to success in network marketing is talking to people who are actually looking for an opportunity. This is what attraction marketing can do for you and it's why thousands of networkers are skyrocketting their success. I dont want to discount the warm market but establishing yourself as a leader in the industry is critical to success and that is what I teach everyone in my organization to do, I build leaders who are excellent at attraction marketing.

The Biggest Mistakes I see in Attraction Marketing

The biggest mistake I see people make when trying to position themselves as a leader is seeking to sell their prospect on their opportunity or product without first providing them value. That is a tough habit to break but remember, you need to be a contrarian and do what the top 3% of us in the industry do, not what the masses do. I give away literally thousands of dollars worth of free training to anyone who opts-into my email list. When networkers gain access to my newsletter, they love the value. They will get more value free which leads to increased loyality to the most important brand of all, me. That is value! To brand yourself as a leader, you must give value, you must help others with no expectation of something in return. I do that because I know if you see me as an expert and I build credibility with you, you will be attracted to me and thus join my business. If you dont join my business you will very likely buy one of my products because I will teach you why that product is critical to your network marketing success. I will help you achieve success either way and therefore Ive established myself as a leader.

The Bottom Line on Attraction Marketing

Through attraction marketing, you build relationships with your customers by providing value, answering their questions and helping them become successful. You demonstrate your expertise because you are knowledgeable and helpful. When you become an expert in the eyes of others, you dont have to chase them down, or beg them to join your opportunity, they want to be part of what you have because you are a leader and you will help them achieve success. Remember, people like to buy, they hate to be sold.